Ten Tips For Testing Your Web Pages
Topics: convert traffic, free traffic, internet marketing, how to run an a/b split test, increase sales
The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works.
Tools such as OffterMatica, Inceptor and Visual Sciences make A/B split testing easy. But whether you utilize this software or setup different urls on your own to direct traffic to your site, you need to know the following ten tips in order to run effective tests and verify the validity of your results:
1. Decide the sample size and time frame you need to get accurate results. This often takes 10,000 visits and 50-100 orders over a minimum of two weeks.
2. Remember that a relationship exists between ads and landing pages. In other words, your best ad and best landing page may actually yield a lower conversion rate than your best ad and second best landing page (or vice versa). That’s why it’s important to track the source of your traffic as well as the conversion rates during the testing.
3. Your assumptions could hinder your results, so approach the tests with an open, objective mind. Something you may assume won’t work could actually turn out to be the key to maximizing your profits. But you’ll never know if you don’t put your assumptions aside and test it anyway.
4. Many of the changes you make will have no impact and could even have a negative impact. That’s because not every element affects sales, so you have to run a variety of tests to find which elements matter most to your visitors.
5. Establish a control page for every test you run. Your control is your current best version of your sales page. That page remains your control until another page clearly beats it in a test. Once a new page outperforms the old control, that new page becomes your control to test against.
6. It’s important to set goals for each test so you know what your standards are. Are you trying to get a 10%, 20% or 30% higher conversion rate on your sales pages or 10% more subscribers when testing your squeeze pages?
7. When testing squeeze pages, it’s more difficult to increase your conversion rates because the rates are naturally much higher on squeeze pages than on sales pages.
8. You can test a radical new design against your control. If that page outperforms, then you have a new control.
9. Once you test a headline and determine a winner, continue to test other headlines against the winner. By repeatedly testing the elements that are most critical to the sales process, you continually improve your conversion rates.
10. Some critical elements to test include: headline, sub-head, body copy, graphics, offer, guarantee, order forms, etc.
The greatest appeal of the A/B split test is that it is simple and quick to launch. It also allows you to focus on precisely which elements contribute to your conversion rates, and which don’t.
What are you waiting for? Start testing your site today!
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
Previous Articles Highlighter:
Use Email Marketing Applications To Bring In More Customers (1)
The email marketing ads are attention grabbers. They give the business owner the chance to show their creativity and the great discounts that they offer for return shoppers in one convenient email ad that can reach thousands of people in a matter of minutes.
How To Easliy Craft Headlines That Sell (2)
By understanding what emotions drive your target market, you put yourself in a great position to talk with them and help them. The goal is to stop the reader from doing what he is doing and get him to read your copy while trusting your words.
7 Quick Fixes To Gear Up For Holiday Shoppers (3)
Take a day, or spend the weekend, reviewing your site and implementing these suggestions. You're sure to see an increase in your holiday sales. Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read.
How To Create An Internet Marketing Gorilla From Scratch (4)
Making your site rank well can be enormously vital. Learn this skill and you will without question increase your value as an internet marketer. Next you will need to learn social networking.
Yahoo! 360: A Popular Social Networking Website (5)
In fact, it is also well known for their creation of an online social network. That network is known as Yahoo! 360. To sign up, you must have a user id and password.
Some Like It Free: Pitfalls Of Using Free Article Content (6)
When you look at just these few reasons, you see the possibility of a substantial drop in effectiveness in article marketing when you use free content. It is then well worth your time and effort to create your own articles, as they maximize your articles potential to help drive traffic to your site.
Techniques For The Affiliate Marketer (7)
This not only brands your company, but it also helps you to achieve the financial success that you are looking to achieve. In the end, advertising will make or break you.
Do You Feel Good With Your Autoresponder? (8)
If you set it up so that it includes a mail form, you can add several pages to the answer section. Once a customer sends the question, the autoresponder should immediately send them an answer.
Aggressive Internet Marketing-Possible To Achieve (9)
If the company is requiring you to pay more than fifty bucks for the web design, then that is so much for straight-forward internet marketing! Look other provider. 2.
Graphics For The Professional Web Design Pages (10)
When creating images for use in an HTML document one must always try to restrict himself to GIF or JPEG formats only. Since these two image formats are widely supported by web browsers.
Advantages Of Email Marketing (11)
If your business does not sell printer ink, become an affiliate with a company that does, and then include a link to the site in you email marketing tool. Since you are recommending the service, they may feel more comfortable making the purchase through the third party, and you still earn a small commission on the sale.
When Is Internet Marketing Worthwhile? (12)
This will help to ensure your business is getting a great deal of exposure through this advertising. When it comes to Internet advertising, there is a fine line between great advertising and spam.
Ideas On Building Business Websites (13)
You can choose everything from font color to where to place the graphics. There are also tips on creating ordering pages, home pages and other types of pages. Another way to create a websites is to learn HTML or other types of code.
Make The Leap To Affiliate Marketing Success (14)
You must find yours. Intangible 2 You must believe that it is possible. If you do not believe that its possible for you to make money with affiliate programs or make your living on the Internet, you will not.
Discover How Understanding Internet Marketing Can Help Your Home Business Greatly (15)
Just like any other form of business, one has to do the due diligence in his business. He has to realize the importance of building a relationship and meeting the needs of his target market.
Blogging To Boost Your Business (16)
Paired with search engine marketing, blog pages can put your products above all others. Obinna Heche: Delivering the best home based business ideas and opportunities so you can work at home successfully..
Innovative Ways To Use An Autoresponder (17)
If you lack the room on your site to add your testimonials to your ad copy, you can add them to your autoresponder. If you choose to add them to your responder you should always be sure to include all of them.
Tips For Generating Quality Leads On Autopilot (18)
Did you know that according to a survey by Forrester Research sixty percent of marketers say online advertising is more effective than traditional advertising when it comes to generating targeted leads.
Front Page For Professional Web Design (19)
In this view text can be entered, HTML tags can be edited and standard word processing commands can be used such as cutting, pasting and find and replace. Although it is a powerful tool the front page editor is easy to use because of its familiar, word processor interface as is used frequently in professional web design.
The Invisible Audience At The Trade Show (20)
In an imperfect world it may not always happen this way, but I've seen people like the one I just described help a manufacturer double their distribution without it costing them a penny.
Newer Articles Highlighter:
How To Choose The Right Elements To Test (1)
Brainstorming potential elements to test with a group of diverse people is the key to running a successful test. The more people you get to help you, the better.
Does Your Business Need A Website? (2)
The main goal of your website should be attracting clients through the strategic marketing of the services and products offered by your company. Make sure to talk in detail with your webmaster or firm and see if they're right for you.
How To Improve Your Conversion Rates With Multivariate Testing (3)
Rather than just testing one page against a control, you have the ability to test 3, 4 or more versions at the same time. This A...n testing improves your likelihood of finding a winning combination of the major elements.
Understanding The Value Of The Taguchi Method Of Testing (4)
The value of Taguchi's fractional factorial testing is that you can get results without testing everything. It's also valuable in that the length of the test is no different from a regular A/B test and the number of visitors is about the same as well.
The Biggest Mistake Bloggers Make (5)
They require little to no money at all and can be published online with the simple click of a mouse. Blogs also provide a great way for people to communicate with each other and to express their opinions freely.
How To Minimise Shopping Cart Abandonment (6)
Saving items for later purchase: Make sure your customer can do this easily, more current shopping cart software provides you with a facility to allow customers to save their carts and come back and checkout at a later date.
Best Internet Marketing Strategies (7)
Newsletters:Distribution of newsletters to your clients (those who signed up for your newsletters) will contribute greatly in forming a good working relationship with your clients or prospective customers. Your newsletter has to be short, sweet, consistent and written for a general subscribers.
Managing Your Pay Per Click Campaigns (8)
A variety of marketing and advertising strategies have emerged to heighten the ever evolving businesses. In particular , the pay per click (PPC) approach, which uses search engines, advertising networks, and content websites or blogs, is commonly used nowadays.
Seven Things You Need To Know About Testing Your Web Pages (9)
5. Depending on the number of visitors arriving at the site each day, the entire cycle could take anywhere from a few weeks to a month. And the best part is that this test automatically tells you which page would be your optimal page.
Preparing For An Exhibition - Your Guide To Perfect Presentation (10)
Topics: Banner Stands, Exhibition Equipment, Roller Banners, display stands, pop up displays, display stan Your image matters. If you have spent months developing your new business it is essential that you make a big impact at trade fairs and corporate exhibitions.
How To Improve Your Conversion Rates (11)
And your goal is to simply find the best way to communicate with them so they can see the value your products can bring to their lives. That communication process begins with your traffic generation sources, but getting them to your website is only first step.
SEO Link Building Services - Making The Connection (12)
When using these types of applications, individuals can expect to see a noticeable rise in their site traffic. However, applying these types of methods requires one to know just what a search engine's algorithms are looking for.
Surefire Tips To Get Repeat Traffic To Your Site (13)
This helps to resolve customer doubts during their first visit to your site. 8. Make your site easily navigable. Include appropriate titles and keywords on each page of your website, so customers can find their way back to your site if they lose the bookmark.
How To Start An Internet Business Without Capital (14)
Topics: internet marketing, bootstrapping, internet business, internet income, make money online I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar.
Ethical Marketing Basics (15)
Hence, remember that the usual advice for consumers still apply online: use your common sense. If something sounds too good to be true, it probably is too good to be true.
Website Hacking Prevention Measures (16)
It should also be protected in such a way that there is a higher level of security. There are many individuals who actually spend a majority of their time hacking various websites online.
Internet Marketing Introduction (17)
Some websites will pay, for one visitor, much more than 1 US dollar. They do this because their statistics say that one visitor usually pays more than 1 US dollar and they make profits from this.
Time To Plan For Your 2008 Email Success (18)
Do I include my mailing address in all of my messages? Have I ensured my SPF record is up to date? (If you're not familiar with maintaining CAN-Spam compliance, request a copy of my free CAN-Spam checklist.) By reviewing the best and the worst of your 2007 email marketing program, you'll be better equipped to plan an amazing campaign for 2008.
Today's Business Professional (19)
Or do you even know who your target market is? There are many researchers available on the Internet who can help you define and find just the right market segment.
Make Money Online: Its The Motivation (20)
Whether it be computer or conventionally based, there are certain skills you will need to master in order to be successful. And once again, as with any business endeavor, there is no guarantee that you will make money, no matter what you read.