The Difference Between Marketing And Selling
Topics: marketing, sales, conversion, make the sale, internet marketing, business success
There is a lot of confusion about the differences between marketing and sales. Marketing is in fact the act of ‘bringing the product to market’. Selling is about closing a sale and turning a potential buyer into a customer. Closing a sale is also called a conversion.
Marketing is primarily about research - identifying potential buyers and then finding the best way to introduce your product to them. This usually involves some form of advertising. When you have identified the potential customers, marketers will develop what is called the ‘marketing message’ to try and reach them. The more this message resonates with what the prospective customers need or want, the more likely it is that you will be able to sell your product or service to them.
There are some advantages to online marketing as opposed to offline marketing. Marketers can perform market research using keyword searches or search engines, using various programs to help them. The marketers can get a lot of useful, real time data in this way about what people are looking for online and this is often free or very cheap to do. It is also extremely valuable information to have.
Marketing and sales do often overlap into what is called ‘the pitch’. This is how you deliver the marketing message and is how the marketing turns into the sale.
If the marketing has been done well, the message will be clearly delivered in the sales copy, ad copy or however you communicate with the customer. Building trust with the customer and presenting your message clearly is very important.
Selling is about overcoming objections. It is a one to one technique where the seller helps the buyer to reach a decision. As part of the marketing process, you need to uncover potential objections which might prevent someone buying what you have for sale. Selling is when all marketing research is applied at the point of sale. The better you know the customers’ potential objections, the better chance you have of making a sale to them.
Marketing is an art as well as a numbers game. The best marketers know how to reach prospective customers, which is more than just number crunching. They know how to make people tick and what makes them buy.
There is a huge focus on numbers when it comes to internet marketing. Thousands or even millions of potential customers will see an ad or receive an email. You might think that success is guaranteed when you advertise to so many people.
This is not altogether true. Just because you reach a lot of people does not necessarily mean a certain percentage of them will want to buy from you. You do need to get the marketing message to as many people as possible but it is also vital to make sure you are advertising to the right people.
Good marketing should disappear behind the ad copy and neat graphics. The marketing message should come through easily to motivate and interest the right people. If marketing is done well, the products can sell themselves.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. besuccessfulnews.com
Previous Articles Highlighter:
The How Tos Of Targeted Email Marketing (1)
A swimsuit promotion may not work very well during December or January, for example. Emails should be useful. This is essential, and similar to the old journalism question, why is this newsworthy?
Online Classified Ad Tips For Selling A Used Car (2)
Have your car professionally cleaned and detailed, and instead of spending money on major repairs, which will likely cost you more than the price that you will receive for the car, plan on being honest about the condition of your car, both in the ad and in person.
Mistakes A Newbie Affiliate Can Make (3)
Once they have mastered the basics, it's not really that hard to rake in the big money. Greenhorns expect the flood gates to come crashing open too soon and they get disappointed when all they get is a trickle.
The Boost Of Digital Photography And How It Has Affected The Fashion Industry (4)
It will focus on the figures of the stunning ladies, in their most fancy, magnificent and extreme fashion outfits. Digital fashion photography will capture the various outlooks essential to gratify the acceptance in world wide fashion trends.
Why So Many People Use SEO Express (5)
The way that the tool works is that you can have as many or as few keywords as you want. Smaller websites with only one product may be satisfied with one keyword whereas larger companies with several products are likely to want quite a few keywords.
Building A Good Website - Build For Your Visitor (6)
So, try to keep your website simple yet convincing. Most importantly, it should be stacked with valuable facts. So, go on designing a good web site and start building your online sales machine.
Make Email Marketing A Part Of Your Website Sales Strategy (7)
It is important to highlight your company's name, brand and the areas of interest in crystal clear format; otherwise it will not serve its purpose fruitfully. Certain facts about your company should be illustrated in your email.
Multiple Income Streams In Affiliate Marketing (8)
One can create multiple streams in affiliate marketing straight away by signing on with several merchants. Each merchant is a source of revenue. One can make money by promoting and reselling one's affiliate products and by recruiting new affiliates.
Using An Estate Agent To Source Below Market Value Property (9)
Ideally, you should be a preferred contact for several agents in your area. This way, you will ensure that you will hear about any potential property deal first. Dr Javaid Kiyani is a successful Property Investor and Internet Marketeer.
Search Engine Optimization Strategies That Work (10)
With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic.
About Hiring A Consultant For Your Internet Marketing (11)
Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices.
Internet Network Marketing Business (12)
Perhaps this explains the propensity for many a would be home base business entrepreneur to look online for small business opportunities. From there it is only a hop, skip and a jump until eventually you will find that Internet network marketing business opportunity that promises a lot but asks for a modest investment in return.
Is Right Now The Time To Sell On Ebay? (13)
6,306 of those Ebooks sold for between $2.00 and $8.00. Remember, Ebooks are a no cost item, so other than some small Ebay fees, almost all of those sales dollars end up in your pocket.
Affiliate Networks - Make Money With Clickbank (14)
You will often find products appearing under more than one category, and even appearing in categories where you wouldn't normally expect to find them. This is partly due to the "category" system, and partly due to the fact that it is the Clickbank merchants who decide in which categories their products appear; and they often choose to place their products in categories which are popular with Affiliates, regardless of whether their product belongs there.
Affiliate Marketing - Find Out Why This Is The Best Way To Make Money Online (15)
Also quality content on your site will help to build organic back links which will also help your site rank better. You should place your affiliate links discreetly on your site either at the bottom of articles or on the side.
Get Started On Your Website Now (16)
The bottom line is, get started on your website. Do not let money or fear hold you back. Just take the first step to get the momentum going to start your internet business.
Easy Step By Step Keyword Research (17)
You can generate links a few different ways and I've written a free report that shows you some quick and painless back link generation methods. You can download the free report from the link below.
A Simple Step-by-Step Plan To Save You Valuable Time And Energy (18)
You can do this by clicking the 'minus' sign in the top right hand corner of the window. The icon for Notepad will be placed in the task bar on the bottom of your computer screen.
Landing Page Success Strategies For Home Based Business (19)
If you are an accomplished pianist, mechanic, manager, or other professional, write a free e-book to be sent to potential customers. Use your talents online. You are unique and talented.
What Is E-mail Marketing? (20)
It allows for multiple contacts to a targeted group of people who have given you permission to contact them and have an interest in what you have to say. They would not have signed up to be included in your opt-in list if they were not interested.
Newer Articles Highlighter:
Internet Home Business Goal Setting Tips (1)
Weekly - What will you accomplish this week. Daily goals - What are you going to do today. Set your daily goals the night before so you know what you are going to do that day.
Having A Successful Website (2)
With so many websites out there today competition is stiff and everyone is fighting to be at the top of search engine results pages. The most important thing about having a website is to make sure that search engines recognise it as this is where most of your customers are going to come from.
An Introduction To Recruitment Software (3)
Server space. A competent php job board software script should vigorously keep logs as if it were writing its own history book. To accommodate such a wondrous piece of literature, it's going to need ample space to log all interactions to a reliable record source.
Online Classified Ads With Posting Tips And FAQ (4)
Why is no one viewing my ad? Answer: There are many reasons for this. First, you may have placed your ad in the wrong category, an easy mistake to make, considering that categories are often similarly labeled.
Five Steps To Successful Marketing (5)
You simply have to convince your customers that the product or service you provide is superior to that of the competition. Why is your product better? What reason do consumers have to give you their hard-earned money?
Video Conferencing: A Productivity Tool To Boost Business Profits (6)
But some may be hesitant to upgrade their system especially if they are not too familiar with how this type of system works and on whether or not it brings numerous benefits to their specific type of business.
Article Marketing Services And Tools (7)
A writer will be able to write content that the search engines will eat up. Then, all you have to do is take the writer's content and post it to the article websites and you will have a very good article marketing campaign going.
Exploring Domain Expired Name Register To Find Best Domain Names (8)
A domain expired name register is a truly dynamic tool that never remains idle, even for a second; its database keeps changing and adjusting itself to accommodate new expired domain names.
A Case For PHP Job Board Software (9)
Companies are doing a lot of new things with these days and trends certainly indicate that its development will continue on into the far future. As an Internet programming language, PHP offers many levels of potential, and automating the process of developing working freelancer-client relationships online just happens to be one of them.
How To Turn Your Ebook Into Profits (10)
Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website.
Keywords Make Or Break PPC Campaigns (11)
While there are a great many choices of keyword software packages, wouldn't you prefer to go with the one that offers the best performance and results? Face it, you'll be spending quite a bit of money with the PPC advertising campaigns - doesn't it make sense to use the best tools to get the most for your advertising money?
Viral Marketing Ebook - A Must For You Internet Business (12)
Viral marketing e-books are fairly easy to create. It's possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.
Selecting Top Web Hosting Sites (13)
This also allows the business owner to see the value that they are getting for their money and they generally like the idea of being able to expand their business further one day if they should ever need to.
Using Expired Domain Scripts To Clinch A Great Expired Domain Name (14)
f) With this tool, you can just paste a set of domain names and check their records. g) It will also allow you upload a text file of domain names.
How To Keep Your Opt-in Email List Subscribers Happy (15)
Just remember that you opt-in email list is one of the most valuable tools an internet marketer has to build and maintain his or her business. Keep your readers happy by providing good content and they will keep you happy by continuing to buy from you.
What Makes A Good Money Making Affiliate Program? (16)
Success with affiliate programs comes only through choosing the right partnership program all around. Sean Rasmussen is a part time stock market investor and internet marketer. His website www.universalwealthcreation.com and blog www.seanrasmussen.com deals with Wealth Creation and Success Communication.
Do You Need Your Own Product To Make Money Online? (17)
The first, creating your own product, might be a bit intimidating, especially if you are new to internet marketing. Fear not as the other three ways of obtaining a product require no special skills at all.
How To Identify Your Virtual Assistance Hot Spots (18)
Well, remember that the bad news can spread just as quickly, creating a negative reputation and loss of business. No self-respecting VA wants that, right? As more and more businesses are realizing the dramatic benefits of partnering with a virtual assistant, the industry is becoming more demanding.
What Is Niche Marketing, And Do You Need It? (19)
Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.
Articles Are The Best Free Advertising (20)
A good and well written article will help to boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.