The Distinction Between Features And Benefits
Topics: Internet, marketing, internet marketing, content, articles, seo
How can you be sure that your adverts, sales copy and other marketing material are effective enough to persuade your prospect to purchase?
We have all heard that promoting the benefits of products or services is the most important aspect of marketing ahead of the features.
Before someone purchases a product or service, they want to know what is in it for them and how helpful/useful it will be to them.
Furthermore, they want to know what will happen to their lifestyles if they do not purchase. The problem is how do you differentiate between the features and benefits of your product? Plus, once you do, how do you express those benefits?
Write a List of Features and Benefits
When purchasing a product, people do so for what that particular product can achieve for them. Divide your list into two parts, one for features your viewpoint on the product and one for benefits your customers perspective.
For example: Are they buying new shoes purely because they need them or to look and feel good? So you would list the features such as: made of leather, stretch elastic and adjustable buckle at ankle, cushioned leather foot bed etc.
The benefits for the customer would be listed as something like: cushioned lining for added comfort, many colors, so would match a variety of outfits, half the price of similar styled designer shoes etc.
Write as you would Speak
It is recommended that you allow your personality to shine through your sales copy. You can attain this by making it sound like a written conversation involving you and your customer.
Using a more personal approach will make your prospect feel special and that you are addressing them directly. Each business will have its own manner and character, depending on what product or service you sell.
Write from the Second Persons Viewpoint
Remember to write that conversation just as it would be if it was between you and one customer. Make sure that you use the words you and me frequently as it is not companies - but people that sell products.
Present a call to Action
You must tell prospects what they have to do by stating clearly what actions they need to take or you may lose them. Some prospects need to be told exactly what steps need to be taken to enable them to purchase. You have to be bold and outright ask for that sale or you may lose it.
Martin Kleis is passionate about creating new products that will inspire both budding and established Internet entrepreneurs in enhancing their websites. Visit www.greatnetprofits.com for further details.
Previous Articles Highlighter:
6 Viral Marketing Ideas To Get You Started (1)
If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website.
The Use Of Google Reader For SEO (2)
Visit [reader.google.com] to open Google Reader 2. Type your topic of interest in the search box 3. You will get a list of results related to your topic of interest.
Use Fundamental Marketing Tips For Great Success (3)
Impose a Time Limit Procrastination will be your biggest enemy where sales are concerned. Humans can be great procrastinators and you need to overcome their tendency to put it off until later or their indecisions to purchase now.
SEO Is Key To Success On The Internet (4)
Search engines will think you are trying to cheat the system and your page will wind up 4,000 pages down in the results. META tags are part of the HTML code where you tell visiting search engines (called spiders) what your web page is all about.
Corporate Gift: Branding Your Company With Corporate Gifts (5)
No one wants to brand his or her company on inferior products. Although you are giving out "free gifts" to your consumers, you will also need to make sure that the "free gifts" have a certain standard.
How To Yield A 7% Sales Increase With An Incredibly Easy Redesign (6)
In fact, 40% of visitors clicked the "learn more" links, and Page C resulted in a sales increase of over 7%. I can't exactly explain why the third design was more effective, but it's possible that web users have simply been "trained" to scan down the page looking for text links, rather than scan across looking at graphics (think Google SERPs).
Understanding Google Page Rank Update (7)
The New Calculations There are many websites, which have shown an increase in backlinks and the fact of the matter is that Google does not show all the backlinks. You can find an accurate count of backlinks on any website from Yahoo by entering [yourdomain(dot)com].
Easy And Best Home Based Business Ideas (8)
4.A wide selection of free internet marketing tools ( ebooks, DVD`s, email courses etc. ) 5.A lively internet marketing forum, where you can share your experiences and get help quickly 6.A helpful 24/7 online email help.
Promoting Through Search Engine Ranking With Non-Reciprocal Link Building (9)
Although writing good articles may seem like a long and painful process but they are a great option for driving targeted traffic. Once you have completed writing an article, you will have to find the right website to publish it.
Guard Corporate Identity On Different Search Engines (10)
You need to identify this problem in advance and tackle it by ensuring that there is a lot of good information about your company on the Internet that search engines can bring out.
Tips On Home Business Marketing (11)
A professionally deigned mail piece with a well written message can mean more than thousands of internet ads or emails that might be considered spam. If you are not able to design and write good ad copy, hire someone to do it for you and then follow their suggestions.
Keyword Strategy For The Best Home Based Business Ideas Web Site (12)
This is the way to make them to support each other and the site gets an image of a niche site. It will have a focus. 2.The Search Engines Will Compare The Keywords In The Anchor Text And On Your Site.
Ideas To Keep Visitors Coming Back To Your Website (13)
5)Blog-- Believe It or not, people are interested in what you have to say! A blog will not only allow you to update your clients on your business and life, but it also gives you a great opportunity to add those much needed keywords to your website.
SEO As An Internet Marketing Strategy (14)
What you need to probably ask yourself before starting an SEO campaign is whether you have the time to spend. If you have more money than time, you may want to consider pay per click advertising because it can jump-start your business more quickly.
Do You Know The Value Of Each Visitor? (15)
You paid only $3.33 per visitor. This would be quite profitable. Obviously, this is one marketing plan that you will want to repeat over and over again. Additionally, knowing the value of each person in gross profit will help you eliminate expensive junk marketing.
How To Build A Good Customer Relationship With Web Internet Marketing (16)
That's why you should consider building a web site page or two which does nothing but answer questions the customer may have. If you can set up online customer support fine but a frequently asked question page should do the trick.
A Brief History Of Search Engines (17)
It was called Archie. Its purpose was to search through the information available on the FTP servers. The files on these servers were available for anyone, but one could not use them unless knowing the exact address of the server and of the file.
Internet Access With A Side Of Fries (18)
When business professionals take their lunch hours nibbling their burgers and salads, sipping their free trade coffee, and checking their emails, the fast food giant is hoping that this technologically savvy Gen X and Gen Y demographic will choose to do so under the yellow glow of the same golden arches they no doubt remember from their childhood Happy Meals.
What Makes Private Label Rights A Success (19)
Topics: plr, private label rights, make money, marketing ebooks, plr software, private label ebooks The internet has provided a number of tremendous benefits for those looking to earn money as it have finally provided a valid means in which one can work from home.
Affiliates And Affiliate Marketing Mentors (20)
Topics: mentors, affiliate marketer, affiliates, affiliate mentor, affiliate marketing mentor Affiliate marketing has been in the Internet industry for quite sometime now, it is among the most popular business model that used by many online entrepreneurs.
Newer Articles Highlighter:
Knowing Your Audience & How To Make Them Buy From Your Site (1)
When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake?
3 Steps To Setting Up A "Refer A Friend" Marketing Program (2)
Consider creating a rewards schema which gives customers greater and greater rewards for every two or three new customers referred. Following through with the beauty salon example, the first referral might entitle the referrer a free haircut, but the tenth referral might entitle that referrer to a full spa treatment.
Use Articles To Advertise Your Website (3)
The articles you write will have your signature box at the end of it, which is where you will put your website link. Its highly probable that your articles will stay published on those websites for a long period, which could help with the page rank of your own website.
CPanel Is The Right Choice For Web Hosting Services (4)
If you want a php bulletin board like phpBB, content management system or blog like the popular WordPress or Joomla blogs, setup is quick and effortless. Through cPanel, frustration is minimized and as a result it has become the industry standard.
The Importance Of A Salesletter (5)
Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying "this gizmo cures headaches", say "this gizmo can relieve your headaches".
Preselling - A Must For Internet Marketing (6)
Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think "okay, this guy is not one of those greedy marketers.
Why You Should Use Graphic Templates & Hire A Web Designer (7)
Well, it serves as a source of inspiration and ideas for a totally new design. You can't derive anything from a blank canvas, right? On top of that, you are actually saving a lot of precious time that you can otherwise spend on more important matters like developing new products or market your products.
Digital Signage: Keep Them Happy With HD (8)
To put that into perspective, TV ratings specialist Nielsen Media Research estimated in August of last year that for the 2006-2007 television season there were 111.4 million television households in the United States.
Email Marketing Campaign: 3 Tips To Improving Your Email Marketing Campaign (9)
Not preparing for success is the kind of blunder which can get people to unsubscribe from your email marketing list and seek out your competition. Because of spam and even legitimate advertising, the days of wide open online email marketing are over.
Save Your Website - Generate Traffic (10)
No matter how good your site looks and how you believe that people really need your products/services, they're not going to stick around to find out about it if you don't know how to lead them in the right direction without getting them confused.
SEO Is DEAD? - Goodbye To Slow SEO! (11)
You don't need SEO services to do this. Websites that aim to exceed their visitors expectation get talked about, linked to, highly ranked and ultimately generate more income. Jeff Casmer is an internet marketing consultant and work at home business owner.
Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes And Attributes (12)
As Bob Liodice, president and CEO or the Association of National Advertisers put it: "The impact of new media is changing the way marketers interact, target and distribute their marketing message.
What To Look For In An Online Shopping Cart Service (13)
Don't forget, you are choosing a service that can make or break your business, so you don't want one that will frustrate or irritate your customers. Andy West is a writer for AspDotNetStorefront, a premier online shopping cart and ecommerce storefront provider.
Light Your Online Home Business Fire By The Daily Blogging (14)
Juhani Tontti, B. Sc., Marketing. I Invite You To Visit My Home Page To Find Out Great Topics For Your Own Online Home Business Blog. Click HERE!: www.online-home-business.biz
Just What The Heck Are Promotional Products? (15)
The industry is growing at a faster rate than newspaper or radio advertising and is larger than internet advertising ($16.8 billion), cable television ($16.9 billion), Yellow Pages advertising ($14.4 billion) and outdoor advertising ($6.8 billion).
Basic Principles Of Writing An Article (16)
These are the basic guidelines to writing an article. You can use these same basic principles to writing a book, newsletter, blog or any other type or writing. Once you get started you will find that writing will become easier as time goes on.
Components Of A Marketing Strategy (17)
consider the manufacturer's of cars - when they are planning to produce a new car they determine the category of car which will be produced at the design stage. That is to say, the car could be a Mini Car, a Sports Utility Vehicle, a Multi Purpose Vehicle, a Sports Car, a Soft Top convertible and so the list can goes on.
How To Deal With Bounced Email (18)
If that happens, you won't even be able to send email to the "good" addresses on your list. And, since many ISPs are now sharing this blacklist information, your mail can literally be blocked from hundreds of recipients.
Simple Steps To Taking Paid Surveys Online (19)
It's a perfect home based businesses for moms, students or anyone who's looking to work their own hours. How Does Online Paid Surveys Work? When a company decides to trial their new product or services they contact market research companies who have a list of database of consumers.
Internet Marketing Tips On Getting Your Web Site Spidered Quickly (20)
After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines.