The Five Ingredients Of Every Great Press Release
Topics: press release, traffic, free traffic, links, internet marketing, format press release, site promotio
Online press releases are fabulous, free traffic generators for your Internet marketing business. But to generate traffic, you must first get your press release noticed by the media. Unless you know what ingredients to include in this one-page statement, you won’t be able to persuade the media to publish your story.
First and foremost, the information contained in the press release must be newsworthy. Don’t think of it as an ad, though. Think of it as a story you are telling about your company. This story needs to cover the basics of who, what, when, where, why and how, appeal to the journalist and relate to your target audience.
For instance, if you’re announcing a product launch, don’t just write about the product; write about a customer who has benefited from your product. By personalizing the release, you engage the reader and enhance your chances of getting your story picked up.
If people can’t relate to or connect with your story, it probably doesn’t include enough substance to be considered newsworthy. So wait until you have a story with substance to submit a press release.
Second, use only facts and figures. This is not the place for excessive adjectives, embellished benefits and fancy language. Stick to the facts of your story as though you are an objective journalist reporting news. If it is appropriate to use specific figures to support your claims, do so. Including numbers helps you establish credibility.
Third, write in the third person. Use of the words “I,” “we” and “you” (used outside of a direct quote) immediately alert the journalist that you are submitting an ad as opposed to a press release. Ads masquerading as press releases don’t get published. So “he,” “she” and “they” (even when writing about yourself) are the only pronouns you should be using within your press release copy.
Fourth, include a quote from you or an expert in your industry about the topic of your press release. It’s best to include an endorsement from someone else, but you can quote yourself if necessary. If you do quote yourself, remember to use the third person, like this: “Quotes are essential to establishing credibility,” said Glen Hopkins.
And fifth, make your press release publication specific. The basic content should remain the same no matter which publication you are submitting to, but your story is more likely to get picked up if you tweak each release to the target market of the publication you are submitting to.
By including these five things, you create the impression that you are a professional who has valuable information and services to offer your target audience. And readers will gladly visit your site to find out more about you.
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
Previous Articles Highlighter:
How To Get Your Affiliate Program Noticed (1)
The best programs are the ones that are easy to understand and simple to follow. It's hard to get confused when your instructions say something simple like "copy, paste, point and click." Four: Are the products offered valuable?
The Secret To Off-the-Charts Marketing Success (2)
Be creative! We brainstormed a few big buzz ideas around contests that would snag attention, boost sales and get your business in the limelight. Spin your own ideas off the following: If you're a hotel, host a "fastest employee contest" to feature your housekeeping staff competing to see who can make a bed the fastest.
Where To Find Hot Selling Products To Sell (3)
Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or "gatekeeper" dimensions in a purchase.
How To Start A Home Business With A Small Amount Of Money (4)
For example, if you're a proficient writer, you are able to propose your services online. The good thing about working as an online independent writer is that you are able to work anyplace you are.
Combining The Ingredients To Create A Great Press Release (5)
Urgent Notice: the words FOR IMMEDIATE RELEASE should appear in the upper left-hand margin in all caps. 2. Headline: your headline should be in boldface type, summarize your story and grab the attention of the editor using 10 words or less.
Using The Power Of The Press To Generate Free Online And Offline Traffic (6)
A free source of traffic that also establishes instant credibility for you? It may sound too good to be true, but it's not. That's the power of a press release.
The Seven-Step Formula For Writing To Prospective Affiliates (7)
Let him know exactly how he will profit from joining your program: commission percentage, profit per transaction, conversion rate, etc. Sixth, if possible, mention some names of experts in your field who are promoting your product, have worked with you before or who referred you to this prospect.
How To Educate Your Affiliates (8)
You also want to provide as many choices as possible when recommending marketing options and resources. Don't give them the best keyword; give them the top ten. Don't give them three ways to distribute articles, give them 15.
How To Recruit Affiliates (9)
For instance, name your program. Add graphics to make the name pop and grab attention. Then register the name of the program as its own domain so that it becomes its own exclusive site.
How To Create Your Affiliate Center (10)
To put it another way, it should be "useful, but incomplete." --Additional content ideas include: eBbooks, interviews, videos, audios, cds, teleseminars, tips, mini-courses and surveys. Keep in mind that all free content you provide should create a desire in the reader to want MORE.
The All-Time Best Traffic Source (11)
Each affiliate has a unique link that tracks all the traffic they bring to your site. When that traffic converts, you pay them a percentage of the sale. And you decide what percentage to pay.
How To Attract Affiliates Via Directories (12)
To begin with, submit your program to as many affiliate directories as possible. You can start with Google. By searching the Google directory for affiliate programs, you can view an index of all such programs.
How To Create A Profitable Affiliate Program (13)
Finally, increase the chances of making a sale. By establishing a strong customer path that gives your customers many opportunities to buy from you, you give your affiliates more opportunities to earn a commission: --Up-sells: Offer a more valuable product to your customer on the order page.
Seven Ways To Find Affiliates To Promote Your Products (14)
Fifth, utilize blog directories to find active bloggers. Search for those who have blogs similar to your area of expertise and contact them about becoming an affiliate. Sixth, frequent forums and note those who participate.
Sick Of Harassment Marketing (15)
I did everything I was taught and no results to show for all that effort. It was not working for me. I felt something was missing. After reading and searching, I found out that I was lacking two important skills in multilevel marketing.
Search Engine Optimization Is A Serious Marketing Approach (16)
However, if you focus your paid search efforts on long tail keywords that are relevant to your site, you will have less competition for those terms and you will be able to get a high position of a paid listing for a much lower cost per click.
Increasing Online Sales By Increasing Trust (17)
Over 800 companies have done split testing with and without the HackerSafe seal and have found an average 14% increase in sales. That's huge! To demonstrate how big a difference this could make on your sales, imagine right now that you are getting on average $5,000 a month in sales (obviously you may be doing more or less than this, but this is just an example).
What Makes A Good Article? And Who Says? (18)
The first step in an effective marketing campaign is to write quality articles to post regularly on your website. There articles should not be direct sales pitches but general information on your topic to bring readers in and show them what you have to offer.
Choosing Your Article Content Keywords For Optimal Search Engine Indexing (19)
Most customers log onto the internet already knowing what they need or want. Remember, these shoppers can't hold or examine the merchandise so they want to find out about them fist hand before they actually buy.
What Are Web Directories For? (20)
General web directories have resources on a diverse range of subject matter. Niche directories are more defined and provide information on areas such as business and finance, health, pets and shopping.
Newer Articles Highlighter:
Business Opportunity Affiliate Program (1)
In such a way, you can analyze who your clients You are also letting your self. know about the quality of product and the foundation that the company is holding.
Don't Sign Up With Any Web Host Until You Listen To This... (2)
Only Network redundancy ensures that if one Internet connection goes down, traffic can be re-routed through another connection. It is important to find the fastest Internet connection possible. Since you are competing with other users for resources in a shared hosting environment, you should ensure that you have good bandwidth.
Is It Possible To Do An MLM Business Opportunity At Home? (3)
This is especially so if you are just starting your work from home MLM business. This can create some friction and alienation, especially among people who are more acquaintances than close friends and family.
The 3 Questions You MUST Answer Before Buying A Web Hosting Account (4)
Ranju the co associate of Joe Bradley announces Web Host that provides you virtually unlimited disk space and bandwidth, specially designed for Internet Marketers. Comes with built-in Pro Autoresponder.
Search Engine Optimization Google Style (5)
For a good Google search engine optimization of your site, it will be helpful to have good quality links that point to your site from other relevant websites. The weight of these links varies depending on the quality of the sites that link to you, if you have text links, as opposed to links off banner ads for instance, and also the quality of the text that surrounds your link, as well as the page rank of those sites.
The Things To Look Out For In An MLM Business Opportunity (6)
The MLM business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.
How To Use Two Tier Affiliate Programs To Your Advantage (7)
In two-tier system, the first tier of commission is just like in the usual affiliate program. The sole difference is that it has an additional tier/s or sub-affiliates, whereby marketers also gain a commission once the people that the additional tiers referred to the program generate sales.
7 Important Rules In Small Business Website Development (8)
Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy. 3) Have a simple and clear navigation You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it.
How Do I Start Designing A Website? (9)
This should be implemented through two types of commonly used navigation scroll bars: horizontal for links to company pages (about us, contact, legal etc.), and vertical for the major services.
Corporate Gifts: 3 Marketing Reasons For You To Have Corporate Gift Giveaways (10)
To have a successful branding campaign, your brand must be personal enough for consumers to identify and build relationship with. By matching corporate gifts to the type of company personality that requires promoting, you will able to hit the right chord with the consumers.
Preparing For Your Next Trade Show Exhibit: Have Them Lining Up At Your Booth! (11)
When you make the trade show experience attractive to potential clients, your company will be remembered and talked about, for a long time after the show is over. Pam Magnuson is a freelance copywriter with a wide spectrum of experience in Radio, TV and newspaper advertising.
Marketing Small Business Online - Will It Work? (12)
The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website on other sites on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.
Marketing Your Online Home Business (13)
Using payment systems like Paypal might be a good idea for you, because it allows a variety of payment alternatives in many different currencies. Advertising online does not have to be expensive.
Digital Signage: Marketing Plans And Efforts Are Essential -Even For Small Businesses (14)
I know once they are, digital signage will prove to be the right medium for many seeking to execute their newly created -and now much appreciated- marketing plan. David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their messages.
The Importance Of A Good Website Design For Small Business (15)
Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Why Is This Important To Article Writers? (16)
This Yahoo! search service finds content across the web that has a creative commons license. While almost anything you find on the internet has a full copyright, the creative commons license allows an author to share their content with others, under certain conditions.
Are You Leaving Money On The Table With Your Upsells? (17)
The page performed OK, and results were the run-of-the-mill, industry standard. But, after discussing a few ideas to increase this client's revenues, I decided to try a little experiment.
10 Amazing Tips To Get Repeat Web Traffic (18)
Use consistent colors, logos and slogans and always provide a "Contact Us" link on each page. 7. Create a "Our Policies" page that clearly defines your philosophy and principles in dealing with your customers.
PPC Marketing - What You Need To Know About It (19)
Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.
Optimize Your PDFs For Better Search Traffic (20)
The search engines will crawl the text of a PDF just as they crawl a web page. Most graphics programs are capable of adding text to the graphics they create - but this is not actually "machine text".
Permalink to The Five Ingredients Of Every Great Press Release