The Five Ingredients Of Every Great Press Release
Topics: press release, traffic, free traffic, links, internet marketing, format press release, site promotio
Online press releases are fabulous, free traffic generators for your Internet marketing business. But to generate traffic, you must first get your press release noticed by the media. Unless you know what ingredients to include in this one-page statement, you won’t be able to persuade the media to publish your story.
First and foremost, the information contained in the press release must be newsworthy. Don’t think of it as an ad, though. Think of it as a story you are telling about your company. This story needs to cover the basics of who, what, when, where, why and how, appeal to the journalist and relate to your target audience.
For instance, if you’re announcing a product launch, don’t just write about the product; write about a customer who has benefited from your product. By personalizing the release, you engage the reader and enhance your chances of getting your story picked up.
If people can’t relate to or connect with your story, it probably doesn’t include enough substance to be considered newsworthy. So wait until you have a story with substance to submit a press release.
Second, use only facts and figures. This is not the place for excessive adjectives, embellished benefits and fancy language. Stick to the facts of your story as though you are an objective journalist reporting news. If it is appropriate to use specific figures to support your claims, do so. Including numbers helps you establish credibility.
Third, write in the third person. Use of the words “I,” “we” and “you” (used outside of a direct quote) immediately alert the journalist that you are submitting an ad as opposed to a press release. Ads masquerading as press releases don’t get published. So “he,” “she” and “they” (even when writing about yourself) are the only pronouns you should be using within your press release copy.
Fourth, include a quote from you or an expert in your industry about the topic of your press release. It’s best to include an endorsement from someone else, but you can quote yourself if necessary. If you do quote yourself, remember to use the third person, like this: “Quotes are essential to establishing credibility,” said Glen Hopkins.
And fifth, make your press release publication specific. The basic content should remain the same no matter which publication you are submitting to, but your story is more likely to get picked up if you tweak each release to the target market of the publication you are submitting to.
By including these five things, you create the impression that you are a professional who has valuable information and services to offer your target audience. And readers will gladly visit your site to find out more about you.
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
Previous Articles Highlighter:
How To Get Your Affiliate Program Noticed (1)
Your potential affiliates are trying to decide which programs to join and how to differentiate one from another. So how do you differentiate yourself and make your program attractive?
The Secret To Off-the-Charts Marketing Success (2)
While advertising is a part of the marketing mix, that's all it is. A part. Marketing is much bigger. We want to help you think about your marketing in a whole new way and will start by sharing a key marketing concept we learned from Jay Conrad Levinson, the father of Guerrilla Marketing: "MARKETING IS EVERYTHING you do to promote your business, from the moment you conceive of it, to the point at which customers buy your product or service and begin to patronize your business on a regular basis.
Where To Find Hot Selling Products To Sell (3)
Expectations are actually part of "wants" but they become extremely important when products or services are not differentiated. For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices.
How To Start A Home Business With A Small Amount Of Money (4)
The good thing about working as an online independent writer is that you are able to work anyplace you are. As long as you've a computer with online connection, it does not make any difference if you're working within the shopping mall, the coffeehouse or by the beach for that matter.
Combining The Ingredients To Create A Great Press Release (5)
It appears as the first part of your lead paragraph. 4. Lead Paragraph: this paragraph should summarize the entire press release by explaining the who, what, when, where, why and how of the story.
Using The Power Of The Press To Generate Free Online And Offline Traffic (6)
A press release is simply a one-page statement written to members of the media to announce a news-related event or product launch. The object is to get your release published "as is" or persuade journalists to develop an article about your announcement.
The Seven-Step Formula For Writing To Prospective Affiliates (7)
Remember, though, that this isn't a generic sales letter. When you contact prospective affiliates, you need to tailor the letter to each particular person. You can do so by adhering to this format: First, open with a personal remark, preferably a compliment.
How To Educate Your Affiliates (8)
Providing the basics is a good start, but some affiliates may be ready for more than the basics. So provide more advanced training as well. For instance, teach your affiliates how to write their own ezine articles that promote your products.
How To Recruit Affiliates (9)
Dare to be different because being different gets you noticed. For instance, name your program. Add graphics to make the name pop and grab attention. Then register the name of the program as its own domain so that it becomes its own exclusive site.
How To Create Your Affiliate Center (10)
You want it to include enough of your expert information for the reader to find it beneficial but not so much information that the reader won't want more. To put it another way, it should be "useful, but incomplete." --Additional content ideas include: eBbooks, interviews, videos, audios, cds, teleseminars, tips, mini-courses and surveys.
The All-Time Best Traffic Source (11)
Each affiliate has a unique link that tracks all the traffic they bring to your site. When that traffic converts, you pay them a percentage of the sale. And you decide what percentage to pay.
How To Attract Affiliates Via Directories (12)
Topics: affiliate programs, free traffic, Internet marketing, find affiliates, get traffic, site promotion Manually searching for partners isn't the only method of recruiting affiliates. You can also attract them to you through affiliate directories or ads.
How To Create A Profitable Affiliate Program (13)
Granted, the usual way to beat your competition in price is to lower your own, but think about it. If potential affiliates have the opportunity to make a 50% commission on a $19 ebook your competitor is selling or a 50% commission on $39 ebook you are selling, which one are they more likely to choose?
Seven Ways To Find Affiliates To Promote Your Products (14)
Other members then have the option to become your affiliates. You can find these networks by searching for "joint venture network" in Google. Third, visit the Clickbank marketplace.
Sick Of Harassment Marketing (15)
Keywords: MLM, Network Marketing, direct selling, networkmarketing, multilevel marketing, business opportunities Are you tired of chasing and harassing people all over the place about your multilevel marketing business and products? That was me!
Search Engine Optimization Is A Serious Marketing Approach (16)
If you have not tested your site and know that it has a high conversion ratio, or a high percentage of visitors who make a purchase when visiting your site, then pay per click can be a very costly route to take.
Increasing Online Sales By Increasing Trust (17)
That means you would be making an extra $5000 x 14% = $700 per month, or $8400 per year. Actually, that is not accurate, because all of those new customers that you would be acquiring would go on to purchase other products from you again and again, but we'll leave the number this low to make our point.
What Makes A Good Article? And Who Says? (18)
What makes a good article in print is different than what makes a good article for the Internet. Articles that are used for Internet marketing require certain things to make sure they are picked up by search engine robot crawls.
Choosing Your Article Content Keywords For Optimal Search Engine Indexing (19)
Should the page of the site be designed specifically to enhance search engine results ratings or should the site's pages contain proper and relevant content with regards to its existing purpose?
What Are Web Directories For? (20)
You will also receive some human traffic as a result of listing in a popular directory. From their humble beginnings as a convenient listing of categorized resources, web directories have evolved into a necessary component of any internet marketing strategy.
Newer Articles Highlighter:
Business Opportunity Affiliate Program (1)
Your selection of affiliate marketing programs should have the capacity of offering detailed status. Your chosen affiliate marketing programs that are available online anytime you want to check them out.
Don't Sign Up With Any Web Host Until You Listen To This... (2)
This features helps you capture the names and email address of people visiting your website using a simple form that you can add to your web page. When people signup, they will get emails at regular intervals automatically.
Is It Possible To Do An MLM Business Opportunity At Home? (3)
You do not need to have a college degree or any experience to get into the industry. The products are already manufactured and are usually shipped by the company directly to your customers.
The 3 Questions You MUST Answer Before Buying A Web Hosting Account (4)
Ranju the co associate of Joe Bradley announces Web Host that provides you virtually unlimited disk space and bandwidth, specially designed for Internet Marketers. Comes with built-in Pro Autoresponder.
Search Engine Optimization Google Style (5)
All is revealed about making your search engine optimization google friendly at Mike Selvon SEO portal at searchengineoptimization.micronicherecommends.com. Don't forget to leave a comment at our blog at www.mynicheportal.com.
The Things To Look Out For In An MLM Business Opportunity (6)
This may seem obvious to you, but the fact is, thousands of companies operate with nothing more than a website and an email address. Many of them are here today and gone tomorrow.
How To Use Two Tier Affiliate Programs To Your Advantage (7)
Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers. Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers.
7 Important Rules In Small Business Website Development (8)
Don't confuse your visitors because confusion means your visitors will leave your site! 5) Make it easy to read Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big.
How Do I Start Designing A Website? (9)
Your clients should be able to easily get valuable information about your Marketing Services which will encourage them to visit your website. On the other hand, you should also think about your target audience.
Corporate Gifts: 3 Marketing Reasons For You To Have Corporate Gift Giveaways (10)
Corporate gifts maintain the interaction between company and consumers. Usually after a marketing campaign, consumers will only be able to associate and interact with the company through its advertising message, which is intangible.
Preparing For Your Next Trade Show Exhibit: Have Them Lining Up At Your Booth! (11)
It could be a game, or a maze. If the show itself has a theme, try to tie your theme in with the show's theme. This will improve your prospect's focus on your presentation, and help embed your company's name in his mind.
Marketing Small Business Online - Will It Work? (12)
Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign for small businesses for two reasons. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in your website getting higher search engines rankings.
Marketing Your Online Home Business (13)
Topics: marketing your online home business, home based business, home business Owners of home based businesses that are trying to make a living working from home, know the difficulties encountered through internet marketing and trying to get your website noticed in order to increase traffic and ultimately revenues.
Digital Signage: Marketing Plans And Efforts Are Essential -Even For Small Businesses (14)
The firm found small business owners created a marketing plan in the process of writing an initial business plan to launch their enterprise, but since opening their doors for business, that marketing plan is too often little more than a door stop.
The Importance Of A Good Website Design For Small Business (15)
This is important because a block of text that is too large will deter visitors from reading your content. 4. Make sure your website complies to web standards and make sure they are cross-browser compatible.
Why Is This Important To Article Writers? (16)
The last time I checked at search.yahoo , boingboing.net had over 39,000 of their pages indexed in the creative commons. ProBlogger.net had over 500. You can do the same simply by applying the Creative Commons License to your site and letting Yahoo discover you.
Are You Leaving Money On The Table With Your Upsells? (17)
There's an excellent chance that you will increase your revenues! But, of course, be sure you test, test and test some more to guarantee the best results from your target market.
10 Amazing Tips To Get Repeat Web Traffic (18)
But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive. Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
PPC Marketing - What You Need To Know About It (19)
PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC is the online advertiser's medium of choice for promoting products and services to online consumers.
Optimize Your PDFs For Better Search Traffic (20)
Optimize the final PDF file. Be sure to use the built in PDF optimizer and Optimize For The Web options. This will help keep your file size as small as possible and also allow for an interlaced display.
Permalink to The Five Ingredients Of Every Great Press Release