The Importance Of A Salesletter
Topics: salesletter, internet marketing, killer sales copy, sales copy, copywriting
Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong. Nearly every household will have at least one computer in the US, and most even have two or three desktops!
This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.
A good salesletter will first catch the attention of the reader by resonating with the reader’s needs and desires. That’s why you often see headlines such as “Have you ever felt…” or “Does … sound familiar?” They work because they empathize with the reader’s needs, problems or desires. The Internet is like a very busy freeway and everyone’s in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.
Once you’ve obtained your reader’s attention, you want to spend the first few paragraphs on telling your story how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he’s one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.
Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.
Then, write a paragraph or two on how the reader’s life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.
Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.
The author also writes about Internet Marketing, Affiliate Marketing, and blogs at www.searchengine-weblog.com
Previous Articles Highlighter:
CPanel Is The Right Choice For Web Hosting Services (1)
If you want a php bulletin board like phpBB, content management system or blog like the popular WordPress or Joomla blogs, setup is quick and effortless. Through cPanel, frustration is minimized and as a result it has become the industry standard.
Use Articles To Advertise Your Website (2)
Its highly probable that your articles will stay published on those websites for a long period, which could help with the page rank of your own website. This is an additional and very welcome benefit of submitting your articles.
3 Steps To Setting Up A "Refer A Friend" Marketing Program (3)
For the price of a printed business card, and the cost of the service or product, businesses can generate hundreds of new leads, very cost-effectively. The key to this strategy, though, is that the business must offer a product or service with high perceived value and low actual cost.
Knowing Your Audience & How To Make Them Buy From Your Site (4)
When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake?
The Distinction Between Features And Benefits (5)
Plus, once you do, how do you express those benefits? Write a List of Features and Benefits When purchasing a product, people do so for what that particular product can achieve for them.
6 Viral Marketing Ideas To Get You Started (6)
Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet. 2. If you have the ability to set up a forum or other bulletin board, you really have a great tool.
The Use Of Google Reader For SEO (7)
This is the list that you have subscribed. If you choose any specific feed from the left hand side then you will see all the new posts added on to that particular feed on the right hand side.
Use Fundamental Marketing Tips For Great Success (8)
External pressures like your competitors should be analyzed their market position, share of the market etc. Economic factors need to be considered, target market analysis. Marketing plans for your product or service, pricing, media strategies, expense budgets and any other thing that will be essential to facilitate the smooth running of your marketing campaigns.
SEO Is Key To Success On The Internet (9)
Logical, eh? Different search engines take backlink relevancy more or less into account. Unique content or low duplicate content is another important factor for search engines. They will compare the content on your site to the content on every other indexed (listed) site in their database.
Corporate Gift: Branding Your Company With Corporate Gifts (10)
One effective way to brand your company is to use corporate gifts. Your company's logo, name, color, and symbol should all be embodied into the corporate gifts that you intend to give out to the public.
How To Yield A 7% Sales Increase With An Incredibly Easy Redesign (11)
The original page was kept as-is, a second page was designed as Page B and a third page as Page C. On Page B, the buy now buttons were lined up vertically instead of horizontally and simple "more information" text links were added underneath each buy now button.
Understanding Google Page Rank Update (12)
If you have increased you page rank so far by buying thousands of links then it is time to look for another strategy a more promising strategy. Remember that any SEO strategy needs to follow a common sense approach and not just feed google what you may think it will like.
Easy And Best Home Based Business Ideas (13)
You have to FEEL, that it`s good for you. 4.A wide selection of free internet marketing tools ( ebooks, DVD`s, email courses etc. ) 5.A lively internet marketing forum, where you can share your experiences and get help quickly 6.A helpful 24/7 online email help.
Promoting Through Search Engine Ranking With Non-Reciprocal Link Building (14)
The second advantage that a non-reciprocal link will have is that they will not be monitored the way most reciprocal links are. If you have reciprocal links then you will have to look out for unethical webmasters who can bring your link down.
Guard Corporate Identity On Different Search Engines (15)
As for the length of the articles, it can vary but a good number can be from 300-700 words. Remember, that these articles should be keyword rich. Once you have completed the submission of articles, you should set up a Google WebAlert.
Tips On Home Business Marketing (16)
While direct mail marketing has fallen out of favor for many businesses, it remains one of the best bargains for the money. A professionally deigned mail piece with a well written message can mean more than thousands of internet ads or emails that might be considered spam.
Keyword Strategy For The Best Home Based Business Ideas Web Site (17)
1.It Is More Effective If The Keywords Come From The Same Family. When you plan the home page of your best home based business ideas, select about 10 keywords, which are related to each other.
Ideas To Keep Visitors Coming Back To Your Website (18)
You are only required to provide a link back to the original authors website. 2) Contests- Who does not want to win something? By offering contests (especially if they change frequently) gives your visitors something to come back for.
SEO As An Internet Marketing Strategy (19)
SEO is usually a better investment, as long as you have the time. To get your site ranked in Google, you will need to use a few different strategies.
Do You Know The Value Of Each Visitor? (20)
But, before you spend a penny, you need to take the "per person" value one step further. You need to establish the per person gross profit. The average percentage of profit needed to stay alive may vary from 200% for a jewelry store to 2% for a grocery store.
Newer Articles Highlighter:
Preselling - A Must For Internet Marketing (1)
When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button! However, preselling is not just about unveiling your product bit by bit.
Why You Should Use Graphic Templates & Hire A Web Designer (2)
What's the point of using the template then, you say? Well, it serves as a source of inspiration and ideas for a totally new design. You can't derive anything from a blank canvas, right?
Digital Signage: Keep Them Happy With HD (3)
The message for those responsible for digital signage networks is clear. It's not good enough just to have HD displays. The content played back on those display needs to be high-def, too.
Email Marketing Campaign: 3 Tips To Improving Your Email Marketing Campaign (4)
So it is important to go the extra mile to guarantee its effectiveness. Of course it should go without saying that the best way to make sure your online email marketing reaches its target audience is to avoid any blatant advertising that would trigger a spam mail filter.
Save Your Website - Generate Traffic (5)
1. Touch on the aesthetic sense of your audience. Let's face it, the first thing a surfer will notice is not your tagline, it's the way your website looks.
SEO Is DEAD? - Goodbye To Slow SEO! (6)
Past SEO methods are dead. Webmasters no longer have to submit their article individually, to one directory at a time. Article syndication provides them with the tools the need to get their good quality content in front a lot more people a lot faster.
Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes And Attributes (7)
Re-orient thinking about metrics: Interactive digital signage offers marketers instant access to consumer preferences and interests. Polling consumer interaction can provide valuable insight about which messages work, which don't and where to go next.
What To Look For In An Online Shopping Cart Service (8)
Don't forget, you are choosing a service that can make or break your business, so you don't want one that will frustrate or irritate your customers. Andy West is a writer for AspDotNetStorefront, a premier online shopping cart and ecommerce storefront provider.
Light Your Online Home Business Fire By The Daily Blogging (9)
Juhani Tontti, B. Sc., Marketing. I Invite You To Visit My Home Page To Find Out Great Topics For Your Own Online Home Business Blog. Click HERE!: www.online-home-business.biz
Just What The Heck Are Promotional Products? (10)
Topics: Safecutters, shipping and receiving, mail room, utility knife, box cutter, box cutters, safety knife, safet Promotional items or promotional products include useful or decorative articles of merchandise that are used in marketing and communication programs.
Basic Principles Of Writing An Article (11)
You have an idea of what the finished product is going to be but you're not sure how to go about putting it all together. It seems like such a hard thing to do especially if you don't feel overly confident about writing.
Components Of A Marketing Strategy (12)
Market Segmentation : This deals with the other side of the spectrum after considering Category Marketing, this looks at the end users or the market place whereas Category Marketing focusses on you, your product and your company's services.
How To Deal With Bounced Email (13)
If the second message still does not go through, and if you can not figure out how to fix the issue, it's important to completely remove the address from your list.
Simple Steps To Taking Paid Surveys Online (14)
You choose the hours to work and you'll get paid according to what you've just surveyed. Additional income for some people and a full time job for some. The Disadvantages of Paid Online Surveys It might cost a fair bit to sign up to the paid survey database services who have all the connections with the marketing research companies.
Internet Marketing Tips On Getting Your Web Site Spidered Quickly (15)
Unless the search engines find your web site and index it, there is no way the general public will know that it is there. After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines.
The Quickest And Easiest Way To Make Money Online (16)
You can set up an online business for next to nothing if you find the right opportunity. Affiliate Marketing Still One of the Best With the new marketing methods available online, such as affiliate marketing, you don't even need to have your own products to start your own business.
Sold On Internet Auctions! (17)
With eBay, if your item doesn't sell the first time, you are not charged anything for the listing. If you reenter that item, you are then charged a small fee.
Article Spinning Could Put Genuine Authors Out Of Business (18)
Sadly, an overwhelming number of article authors have turned to so called high tech solutions. A few years ago, modifying or republishing a Private License Article (PLA) was thought to be a quick and easy way to generate content.
The Three Essentials Of Search Engine Optimization SEO (19)
Keyword Prominence Where do your keyword search terms show up first? Usually the closer your keywords appear to the top of the page, the more prominence search engines give them.
Blog Marketing To Make Money (20)
Your blog content needs to be original as well as interesting. If you plagiarize (steal content from other sources without permission), it is likely that you will get in trouble with the original writer and the search engines too.