The Importance Of Podcasting For Pracitioners
Topics: podcasts, podcast directory, how to podcast, create new podcasts
According to research company The Diffusion Group
The word podcast came about by combining Apple’s “iPod” and the word “broadcasting” to create the birth of a new type of downloadable media that is fast becoming the latest craze!
Podcasting is a method of producing a media file (either audio or video) and uploading it to the internet, providing an opportunity for people to subscribe to and receive them automatically as they are uploaded.
What’s great about podcasting is not only the fact that anyone who has something to say can now have a voice online, but also that listeners (and perhaps potential clients) can download and listen to your podcast at a time that suits them. No more being tied to having to tune in or watch at the same time each week.
Another advantage comes from listeners only having to subscribe once to your podcast and automatically receiving updates whenever you create them. This provides complete freedom and flexibility for the user.
According to research company The Diffusion Group 840,000 Americans listened to podcasts in 2004 and this number is forecast to increase to 56 million by 2010. Of course the biggest advantage of podcasts is the fact that it provides a convenient way to listen to unique content from a range of podcasters (people who create podcasts!).
No more having to tune into a radio/TV show, or listen to streaming media from a website, now you can download the show to your iPod, pda, mobile, Zune or other handheld device and listen to it on the train or in your car.
If you run your own business podcasting offers you a number of opportunities not only to stay in the hearts and minds of your current clients, but also to attract new clients and earn revenue from your products and/or service.
The opportunities for practitioners creating podcasts, the opportunity for potential revenue from creating podcasts, and the opportunity to appeal to a wider audience world wide will be ignored at your peril!
Here are 10 reasons why you should seriously consider riding the podcasting wave!
1. Establishing yourself as an expert in your industry - especially the personal development industry - is becoming a challenging prospect with more and more self-help and health related books, training and other services already on the market. A podcast provides the opportunity for people to get to know you and your work. Allowing you to quickly establishing yourself as an expert as your listeners increase.
2. Podcasts provide you with an opportunity to communicate with your audience on a world wide scale. Once your podcast has been created and submitted to podcast directories, the opportunity for people to download and listen to your information opens up fantastic possibilities.
3. Podcasts have an advantage over articles. You may have written hundreds of articles but the disadvantages are that the reader cannot feel the emotion behind the words. Also, the written word is subjective and open to interpretation from the reader. With podcasts you get to express emotions that can influence, entertain and inspire your listener.
4. There is an opportunity to create additional revenue from your podcast. Two reasons why podcasts may be popular (in my opinion) is the fact that they are free, and many of them contain little or no advertising. Just pure, hopefully informative, unique, entertaining content! You can use your podcast introductions and endings to let listeners know who you are, what you do, your website address/other content, and promote your products and services. Or create podcasts that focus on a particular product, or training method and promote that.
5. You have an opportunity to re-use your written work and create it into a media format. Whether you take that written word and create a video or audio the opportunity is there for you to dust off those old articles, thesis, half written book and use them.
6. If you enjoy using metaphors, stories, prose or poems as a way of inspiring people then here is an opportunity for you to really have them come to life through your voice.
7. Podcasts provide an opportunity for you to take your unpublished work and distribute it to subscribers in the hope of it becoming so popular that it leads to a book or show (there are several stories of artists who were signed up after releasing songs from their albums). Imagine ending up with your own TV show because your weekly video podcast became so popular that the networks picked up on it!
8. It is a creative and fun process! Your podcast does not have to contain serious lecture style information. You can provide “fire side chats” where you inform and inspire. If you provide meditation services, this is an excellent way to allow subscribers to download your work and listen to it morning and night. You can interview an expert, or have someone interview you as the expert.
9. You can create “how to” videos for your subscribers, providing them with the ability to watch how to use your product, or how to get the most out of your service.
10. It provides an alternative method of communication for the visually impaired and in the future if “signing” is introduced to videos could also become a valuable source for the deaf and heard of hearing community.
The great thing about podcasting is the public will become your critic! If you know you are as talented and as great as a leading expert in your field but you just need the opportunity to get yourself known, then creating a podcast provides that opportunity.
The number of downloads to your show will be the measuring tool that will tell you if you are a hit or miss! And several podcast directories provide the opportunity for people to comment on and/or vote for their favourite podcasts.
Podcasting is a serious business and keeping up with new technology is important in any field if you are not going to be left behind. It will take a regular investment in time and creativity, and perhaps an initial investment in equipment (although you may already have more than you know!) but it is a fairly inexpensive form of marketing.
As with anything new a period of learning is recommended, but as with anything new learnt well, it won’t be long before you are motivating, inspiring and entertaining the world wide web with your media delights!
Diane Corriette runs www.women-internet-marketers.com visit the site to sign up and enjoy free telesemninars, free resources and more
Previous Articles Highlighter:
Anchor Text Optimization And Keyword Flooding (1)
This is to be certain that the website is not a dead site. Also check the layout of the site. Be sure that your link will be easily seen by the visitors.
Streaming Video Simplified (2)
Progressive download video is downloaded from start to finish, typically delivering the entire video file to a temporary file area of the viewer's computer. After a few seconds of downloading, the video starts playing.
Online Work From Home (3)
Not only does it allow them to spend more time with their children, but they are earning an income as well. Doing online work from home makes it easier to deal with doctor's appointments, errands that need to be taken care of, and if a child gets sick.
Generating Passive Income Opportunities With Easy Web Site Submission (4)
Still, it is advisable to use at least one of these submission techniques to generate passive income opportunities. These also ensure that your site has not been accidentally excluded.
How And Why You Should Optimize You Website (5)
The most important part of website promotion is to submit your site to web directories, search engines and other websites. Sourcing and acquiring high quality incoming links to your website attracts more targeted visitors and also improves link popularity, which can enhance search engine prominence.
Market Your Skills With A Blog (6)
So look at improving your blog or start new ones. When it comes to hosting your blog the best option recommended by experts right now (I say right now because today experts may recommend doing something a new way and tomorrow they recommend doing it the old way!) is to host a blog on your domain as part of your website.
Get The Skinny On Good Article Writing (7)
The purpose of content articles, however, is to lure people to your site, provide them with useful information on your topic, and present yourself as a knowledgeable source. If you are successful at this, sales will follow.
Making Money With Resale Rights (8)
This also gives the individual the right to give the product away for free, to put it on eBay, or to keep it to his or herself. Obtaining master resale rights allows the purchaser to do whatever he or she decides is best with the product.
The 5 Things They Didn't Tell You When You Started A Blog (9)
Google analytics should just say "good morning, you are still a loser today. Why don't you write another post for you and your mom." How many times have you heard "write content and the readers will follow".
Using Bookmarks To Make Your PDF Documents More Interactive (10)
Highlight the default action ("Go to a page in this document") and click Delete. Choose an alternative action from the drop-down menu labelled "Select Action" and click the Add button.
Affiliate Marketing: One Of The Cost-Effective Ways To Advertise Your Business (11)
NOT. Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article's sole objective is to reach out to you and not to badmouth affiliate marketing.
Getting Good Ranking Using The Latest Search Engine Optimization (12)
It should be remembered that improving the search engine rating for you site is not an effortless undertaking, but when done well, it can be very effective over time. Learning search engine optimization is fundamental to this effort, and it takes sufficient time to study the approaches to put them into practice, and to stay current with the every changing rules of the major search engines.
Internet Marketing Web Site Promotions - Zero Cost Online Campaigns (13)
A search in Google for "submit your article" produces over 1.5 million results! Webmasters can generally freely republish these articles as long as they leave the author's "resource box" intact.
Site Rubix Site Builder: 12 Good Reasons Why You Can Have A Professional Website In Minutes (14)
You can drag & drop your site to look how you want it 4. You can pump out huge campaigns in a fraction of the time it would have taken through a traditional website builder 5.
Marketing Your Business Online (15)
The fact that the Internet is available 24 hours a day is also very beneficial for marketing your products or services online. Shopping for products and services can be very difficult, especially for individuals who work long hours or those who work unusual hours.
Secrets To Being Successful Online (16)
How to create a product - There are many different ways to create a product. A good training program will go through these in detail in order for you to create a suitable product for the identified market.
Computer Viruses: Will Your PC Be A Victim? (17)
What a virus does when it reaches your computer depends on what it is programmed to do. If it is an email-borne virus then the first thing it will do will be to try to spread itself on to your contacts, usually by sending out an email to everyone in your address book.
Becoming A Super Affiliate In A Niche Market (18)
That just means one thing, it is simpler now to determine the right web host for application. Then, possibility of quality and more standardized web hosting companies segregating themselves from the rest of the companies is foreseen.
How Much Do You Know About Blog Hosting? (19)
Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati.
Tips For Your Online Business Survival (20)
While it may seem impossible to hold meetings in a virtual world, nothing could be easier. Online conference rooms provide the location, and a scheduled date and time will make sure everyone can attend.
Newer Articles Highlighter:
Increase Traffic To Your Website Using Free Keyword Strategies (1)
Of course, this would mean a lot of work. But if you really want good money, then you have to give good effort. The methods for increasing website traffic I mention in this article are just some of the many other ways available on the internet.
Sneaky Traffic Tip: Use Targeted Keywords In Your Page Titles (2)
It is crucial in search engine optimization. Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: www.InternetMillionaireBlueprints.com
Email Marketing (3)
E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale. The higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process.
Email Marketing Is Stronger Than Ever Before (4)
Thus, email marketing proves to be an effective method for this market. It is also convenient because of the ease. There is no need to be a computer guru or technological expert.
Making Money On The Internet As A High Earning Affiliate (5)
Start-up capital = $49 to $100 depending on deposit requirements. Finally, you can be a passive internet salesperson. I call it passive because all you have to do is establish a base of operations in the internet.
How To Choose A SEO Company (6)
Hopefully this article has helped. Dr. Daniel Trainor is an established internet marketer and mentor. To find out how Dr. Trainor can help you make money online, go to www.friendswinbuilder.com
How To Achieve Maximum Website Promotion Through PPC Bid Management (7)
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities.
Market Recommendations - Way To Increase Earnings (8)
The other way around, if you are not showing any confidence and security in recommending your products, they will, of course, feel what what you are feeling and so try to find others.
SEO And Search Marketing Are Equally Important (9)
Over time, with good optimization, you can advance in the organic rankings until you are listed on the top ten, or front page. This is a much easier task with the long tail keywords, especially when you have the paid search marketing data to guide you in which terms to focus your optimization on.
The Importance Of Creating A Google Sitemap For Your Site (10)
One can select what types of files to be bypassed whether these are .zip or .exe files. 7. Also, one has the option of adding the sites FTP information since Google can automatically upload the site map for the person.
How To Make More Money From Affiliate Internet Marketing (11)
Wrong and many affiliates pay the price for this when they receive their commission check. IF they receive one at all. The situation is not entirely hopeless but to receive commissions on a regular basis that will keep you happy, there is work to be done.
Internet Marketing With An E Newsletter (12)
This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer.
Digital Signage: Here Comes OLED! (13)
Alternately, if such mounts weren't used, special AV carts, TV enclosures or kiosks were necessary to prevent top-heavy displays from tipping over. LCD and plasma panels radically changed that equation.
Formatting PDF Documents For Web Site Publishing (14)
I'll make a guess, not that many and most probably, none. The software is easy to use in basic mode. The results are usually acceptable at first glance.
Online Marketing For Real Estate Listings (15)
Clean and vibrant graphic designs and a wide collection of offerings on your website such as informational and educational articles, RSS feeds, mortgage calculators, virtual tours, forums, polls, newsletters, and links to blogs, real estate listing directories, and other websites containing relevant, quality information are some of the features you should consider for your website to enhance the online marketing of your listings.
Free Search Engine Submission Is A First Traffic Building Phase (16)
What are the Search Engine Optimization experts not telling you? All is revealed about free search engine submission at Mike Selvon SEO portal at searchengineoptimization.micronicherecommends.com. Don't forget to leave a comment at our blog at www.mynicheportal.com.
Domain Registration For A New Business (17)
The registrar's charge a fee for the services that they provide but these fees are considered to be very reasonable. The domain name registrars work in conjunction with the Internet Corporation for Assigned Names and Numbers.
Website Design Strategy: Pros & Cons Of Flash-Based Sites (18)
When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed. Better expression through animation In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way.
Building Your Opt-in List With EBay (19)
Topics: ebay, opt in list, email marketing, internet marketing, business success, network marketing One Internet Marketing wise saying is, the money is in the list. This reason is important in growing your list rapidly.
Entertainment RSS Delivered Straight Into Your Homes (20)
It functions by continuously running through the websites to scan for updates. It then sends these updates to all of the people who are subscribed to these websites using a feed.