The Important Keys To Successfull Website Design
Topics: web design, site design, html, website layout, design, layout
One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it is content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other peoples shoes, as to understand how a visitor to the website might think, do and react.
1 ) Navigation
As I said, a web designer has to learn how to think the way your visitors think.
Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.
Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.
In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.
As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home - about - products - product image - etc[a few more clicks] - product information ).
Analysis : In both situations, would not a website with characteristics similar to the Situation A be more rewarding ergo better?
Design, design, design. To put the wonders of a good design into perspective, imagine a when we are purchasing a T-Shirt. First of all, what do we look at? The design of the T-Shirt, of course. Well most people do, other than the material factor. But lets assume the all other factors are constant, would not the design or looks, become the key aspect then?
2 ) Design
Putting oneself in another individuals shoes, as usual. Here are another two situations.
Situation A : A website with good design and breathtaking graphics. (Good color schemes with matching theme), pictures. (Optimum resolutions and relevant) and proper fonts and word sizes.
Situation B : A website inversely equipped with hideous graphics and pictures in terms of resolution, quality and relevancy. (Red pictures with a bright green background) Fonts used were not matching albeit too fanciful. (Too small, artsy font-types)
Situation A, visitors that enter the website are immediately awestruck by the design and artwork. The well placed pictures and designs will somewhat symbolizes the positive nature of the company/website. As we know, most people DO judge by impression.
As for Situation B, the shabby environment due to severe lack of creativity and badly taken pictures would not exactly help in attracting visitors. Fonts that were hard to be read, let alone comprehended, and mismatching themes in terms of color, is not exactly welcoming, is it?
Analysis: Now, the main idea here is to always plan your websites, try to get other individuals for feedback and perspectives. Each mindset might differ, but at least you will get room for improvement. Do not get me wrong, even a plain website with proper design would generate plenty of positive implications, but the key idea here is to at least maintain an impressionable website.
Thomas is a Direct Response Graphic Designer. You can see his latest Online eCover Generator here: www.ecover-go.com and the popular Photoshop Action Script Package here: www.ecovergo.com
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