The Psychology Of Using Certain Colors On Your Website
Topics: web design, internet marketing
When choosing colors for your Web site, it is important to think through your choice carefully. The use of colors that are pleasing to the eye might well lead to visitors spending more time at your site, which will lead to greater sales, but a poor choice of color combinations can also have an effect on an individual’s mood or prove to be distracting or irritating.
Choose to use warm colors like red to attract attention to a certain portion of your site, to have the person stop at a certain portion, or to give them a warning. If you have a Web site selling candy products, personal care items, or anything to do with romance, you would do well to consider including the color pink. We tend to associate this whimsical color with all things soft, romantic, and girly.
Orange, another warm color, is naturally associated with the fall harvest and trick or treating. Web sites concerning themselves with foodstuffs and nature might find this a good choice. Yellow, used in moderation, is certainly an eye-catching choice. It conveys warmth and energy to a site visitor.
If your taste runs to cool colors, green can be a wonderful choice. It can symbolize many things: money, the environment, natural products, growth, rebirth, starting over, etc. Use green if your site offers financial advice, vitamins, fitness products, garden tools, seeds, and the like.
Yet another choice in the realm of cool color offerings is blue. This classic color gives a certain formality when used. It makes us think of the natural landscape (sky and water) but the word “blue” can also describe a certain type of music or feelings of despair. Those who are drawn to all that is mystical might choose to include purple. The lush, dark shades bring royalty to mind; lavender is a much more whimsical choice.
Black, white, and grey can also be used for Web sites, but are probably too stark to be used exclusively. They would be best if combined with some other complementary color.
Keep in mind in choosing colors for your site that both Macintosh computers and personal computers (PC’s) have a palette of 216 colors that they share. Site owners will want to ensure that the site will appear the same no matter what type of computer someone is using to access the Internet.
When choosing colors for your site, here are some suggestions to keep in mind:
Consider the purpose of your site when choosing colors.
Try to choose two or three colors that complement each other; any more than that, and your site will look sloppy.
In considering color choices, go to your local paint store and help yourself to some color samples. Then you can use them to experiment with different color combinations.
Remember, the goal is to keep visitors on your Web page longer, which is more likely to lead to a sale, which is why you are on the Internet in the first place!
Gregg Hall is an author living in Navarre Beach Florida. Find more about this as internet marketing tips at www.marketingtipsplus.com
Previous Articles Highlighter:
How To Point Your Domain To A Different Webhost (1)
The process to pint a domain name to your hosting account from a network solution account is somewhat easy. You can also have many different name extensions for your domains under one domain provider or network solution.
Three Reasons Why They Hate Your Internet Web Site Design (2)
What they will not overlook is a web site page that just flat out annoys them. There are some things you can do in the designing of your website that will not get under the skin of your visitors.
Online Business Marketing Technique (3)
While t-shirts can be an added bonus for many companies, using them as handouts can get expensive. Additionally, if you do not know who is going to wear them, think about a person getting arrest and showing up on the television news wearing a t-shirt with your company name and logo clearly visible.
Get Listed On The First Page Of Google (4)
If you target the keyword Orlando Hotels, you are competing against large sites like Travelocity, Orbitz, and Expedia. Your chances of getting on the home page with these gorilla websites is slim to none.
Effective Search Engine Optimization (5)
This way will give you unexpected surprise with the eventual spiking up of your page on search engine ranking using this medium of getting your website optimized. Link building is one of those SEO services that will make your site authoritative in search engine ranking.
How Higher Search Engine Rankings Can Help Your Business (6)
When your site is easier to find on the Internet, more people are bound to click on your link in the search engine results. As a result, you get more visitors to your site.
5 Strategies For Optimizing Online Press Releases (7)
Tagging Strategies Finally I have experienced great value in incorporating Technorati Keyword Tags as well as popular Social Bookmark tags such as Del.icio.us and Digg at the end of the Press Release.
The 5 Laws Of Writing Network Marketing Blogs (8)
You don't have to be a miracle man for them, but you need to make sure that you have something of value that you are offering because it is the only way people will read it.
Promotional Advertising Scams On The Internet (9)
In the internet, one of several type of product advertising strategies is the pay-per-click ad campaign. It is when an advertiser would pay a specific agreed amount by the search engine developers the moment the user clicks on that banner or slogan.
Drive More Business To Your Website With Internet Marketing (10)
An auto responder is an email that is sent out to the client after a visitor fills out a form on your web page or creates a sale. This should be custom with the users name and a little note saying thank you for your order or thank you, someone will be contacting you shortly to assist.
How To Conduct An A/B Split Test (11)
Then you change the element, like the price, and track the results for the same length of time. The results of a sequential test may not be as accurate, especially if a holiday or other special event occurred during either test period, but a sequential test is certainly better than not testing at all.
Secrets Of Success With Autoresponders (12)
Affiliate marketing is indeed a good way to make extra money, or a lot of money if you are proficient at it. If you are just starting out, you may not think there is any potential.
Writing Follow Up Messages For Autoresponders (13)
Then, in the messages that follow, you should put added emphasis on your services and products. You should be trying to convince readers that they simply must have your products and that your products are a cut above the rest.
Executing Your Internet Marketing Strategy (14)
It may be difficult to determine which techniques will bring the most traffic. Choosing the correct strategy may be quite difficult, but executing your internet marketing strategy is probably even harder.
Using Social Media To Develop Your Online Brand (15)
The ones that don't still provide some value to you because you will still get some click-through. Bookmark sites can help you significantly if you create some friends who become interested in your bookmarks.
Search Engine Marketing - 5 Key Components (16)
Search engine optimization refers to making your site work in compliance with the current ranking algorithm standards of search engines. At the current time, a high portion of this algorithm is given to the use of keywords, which is why many people use the two terms interchangeably.
Order Form Secrets To Help You Sell More (17)
-The Offer: everything your prospect will get in return for giving you money. -The Guarantee: the reason your prospect has nothing to risk or lose by trying your product.
Web Design Creation Options (18)
In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website. Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.
The Quickest Way To Double Your Money (19)
from this moment on, your mission, your goal is to double that money, using your new energy, your new drive. That's it - that's all. Now you work for 'You'.
Testimonial And Guarantee Secrets That Sell More (20)
Now the customer has to think about specific features of the product. -How do you feel your (product) has benefited you or improved your life? This forces the customer to be even more specific as well as explain his feelings.
Newer Articles Highlighter:
How The Right Internet Marketing Strategy Translate In Profit (1)
An Internet marketing strategy that does not include this aspect or psychological factor will be a complete failure in the long run. It is actually more difficult to build trust over the virtual space than when you are meeting a customer face to face.
Are You A Wealthy Affiliate? (2)
When you enter certain keywords in the search engine address window it is hoped that the products you are selling will be listed on the first page. However this is extremely difficult and will not be achieved unless you really know what you are doing.
Why Every Business Owner Needs To Operate A Blog (3)
Topics: blogging, business blogs, business tips Are you familiar with blogging? If you are someone who spends a lot of time on the internet then you are very familiar with the term but if you are a regular brick and mortar type of business person then you may not know what it is all about.
Public Speaking - Basic Tips (4)
You may not consider everything you just read to be crucial information about public speaking. But don't be surprised if you find yourself recalling and using this very information in the next few days.
Getting To Know The Best Affiliate Programs (5)
You want an affiliate whose business is similar or comparable to your product. Avoid affiliates with low quality products. Ask to speak to existing affiliates to find out if a company is reputable.
The Basics Of Search Engine Optimization In Internet Marketing (6)
These testimonials will often feature a link to the testimonial provider's web site. Another way to create one way links is to make postings on internet message boards and include the web page URL in the signature line.
Internet Marketing Strategies (7)
You can use it to zoom in on your target audience. Internet marketing can reach more people than any other advertising tool. It can open the door to international sales for your business.
Reasons For Selecting Private Domain Registration (8)
Some businesses want this extra identity protection because they do not want the email system on their business website to be susceptible to spam. With private domain name registration, the spam is blocked and the business website can use the email systems to take care of customer requests in a short amount of time.
Hiring A Consultant For Internet Marketing (9)
The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry.
Starting An Internet Marketing Business (10)
Web hosting involves making sure that all links on the web site are working properly, that all pages are in logical order and that customers will be able to place orders easily.
Choosing The Right Camcorder For Making Web Videos (11)
It is all too easy to overspend and pay for features that you do not need. Think of all the features that your mobile phone has and you never use so don't make the same mistake with your camcorder.
Easy Steps To Get Your Article Rejected (12)
Poorly Formatted Text There are a number of ways an article could be poorly formatted, and will likely cause rejection. The first is the use of hard breaks. This is where, at the end of every line, the return key is pressed instead of allowing the text to naturally wrap around onto the next line.
The Invisible Audience At The Trade Show (13)
He's a walking score card and billboard all packed into one. At the end of the day, a connector can tell you a little something about everyone, but he can also give exacting perspectives on what the prospects are for a new company based on his wealth of information on all the competitors and observations that he's gathered over many years.
Front Page For Professional Web Design (14)
Front page offers server extension for many of the most popular servers like UNIX and Windows NT. As we know this software functions as an integrated combination of three different components for professional web design for creating an effective site.
Tips For Generating Quality Leads On Autopilot (15)
The process of generating leads on autopilot begins by creating something for the prospect. A special report, a gift, a CD, or an e-book are all good items to use to collect quality leads.
Innovative Ways To Use An Autoresponder (16)
If you put your website in autoresponder format, you can email bits and pieces from your site to potential customers so they can continue to read when they have time.
Blogging To Boost Your Business (17)
Paired with search engine marketing, blog pages can put your products above all others. Obinna Heche: Delivering the best home based business ideas and opportunities so you can work at home successfully..
Discover How Understanding Internet Marketing Can Help Your Home Business Greatly (18)
Internet has created a great platform for any individuals to start small, market efficiently and create huge success in developing passion and generating great source of income in business. I'm glad that Zach introduced me to a new great learning experience.It can certainly change one home business development greatly.
Make The Leap To Affiliate Marketing Success (19)
What is it that you can not have in your life anymore and what is it that you absolutely must have now? For me, I could not stand working 12 hours a day anymore and missing the experience of my children growing up.
Ideas On Building Business Websites (20)
Building a website does not have to cost a fortune. If you are willing to use the resources available to you on the Internet, then you will be able to create an engaging site that attracts many visitors.
Permalink to The Psychology Of Using Certain Colors On Your Website