The Seven-Step Formula For Writing To Prospective Affiliates
Topics: affiliate programs, free traffic, Internet marketing, affiliates, get traffic, site promotion
Like any good product, you need great copy to persuade your prospects to join your affiliate program. Remember, though, that this isn’t a generic sales letter. When you contact prospective affiliates, you need to tailor the letter to each particular person. You can do so by adhering to this format:
First, open with a personal remark, preferably a compliment. Flatter the reader a little by praising his website, his newsletter or his product. The point is to make the compliment specific to that person. It not only makes him feel good, but it also lets him know you are writing to him as an individual.
Next, establish common ground. Let him know you share a similar interest in that you are both working in the same niche. By informing the prospect you are like him, you’ll instantly create a bond and naturally be able to transition into the reason for your letter in the first place.
Third, explain the reason for your letter. Simply tell him that you’re writing to create a win-win working relationship.
Fourth, inform the prospect what his role in the affiliate program will be. Stress the fact that you’ll do most of the work, and all your prospect will need to do is utilize his resources.
Fifth, show the prospect what’s in it for him. Although it’s easy to get excited about your product and your affiliate program, keep your excitement in check. And keep your focus on the benefits for the prospect. Let him know exactly how he will profit from joining your program: commission percentage, profit per transaction, conversion rate, etc.
Sixth, if possible, mention some names of experts in your field who are promoting your product, have worked with you before or who referred you to this prospect. This establishes instant credibility. If your prospect trusts you, he is immediately open to the idea of working with you.
Finally, close the letter with an open-ended question because it prompts a response. If you don’t ask him to respond, he probably won’t even if he was initially enticed by your offer. So make sure you ask for some type of response.
Now that you’re armed with a template for contacting all prospective affiliates, you are ready to begin the recruitment process. This includes taking action like subscribing to lists in your niche, enrolling in joint venture partner networks and frequenting the same forums where your prospective affiliates hang out.
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information including Free Reports, Videos and CDs visit: www.GlenHopkins.name
Previous Articles Highlighter:
How To Educate Your Affiliates (1)
Never assume that just because affiliates join your program that they know how to market and sell. In reality, the majority of them will have no marketing knowledge or experience, so they are looking for direction from you.
How To Recruit Affiliates (2)
Topics: affiliate programs, free traffic, Internet marketing, affiliates, get traffic, site promotion Setting up your affiliate center with various promotional materials is important, but unless you build upon that foundation and actually recruit people to join, you won't see any new traffic to your site via affiliates.
How To Create Your Affiliate Center (3)
Your affiliates who maintain blogs are always in need of fresh content, so provide it to them here with a review of your product. Not only will they be able to update their blog in the easiest way possible (copy and paste), but they'll also be able to use the content you provide to make money.
The All-Time Best Traffic Source (4)
And when I have the choice of making a 25% profit or $0 from doing nothing, I'm going to choose the 25%. You should, too. Besides, if none of the traffic an affiliate brings to your site buys anything, you don't pay that affiliate one cent.
How To Attract Affiliates Via Directories (5)
Next, be active at affiliate marketing forums. Dozens of these forums exist and many are high-trafficked sites. By asking questions, providing answers or posting general comments, you can attract affiliates if you do two things: --Post quality content.
How To Create A Profitable Affiliate Program (6)
The main idea here is to give your affiliates a greater profit per transaction, so do whatever it takes to make your price increase worth it. Second, increase your commission percentage.
Seven Ways To Find Affiliates To Promote Your Products (7)
You'll have to first visit some popular article directories to find the titles of articles in your niche to search for. And when you do the search, be sure to put the title in quotation marks.
Sick Of Harassment Marketing (8)
I know that you will feel different about your network marketing business and see it soar. Erlin is a Professional Network Marketer who specializes in teaching others how to be successful with Network Marketing.
Search Engine Optimization Is A Serious Marketing Approach (9)
Because the results are naturally listed, and are not paid for, they are call organic results, as opposed to the results shown from pay per click advertising. When people use one of the top search engines, they are presented with a mixture of paid results and organic listings.
Increasing Online Sales By Increasing Trust (10)
Have you ever seen images of BBB Online, Verisign, or HackerSafe on other websites before (such as Yahoo! Shopping)? These are called seals and are primarily used to build trust on your website.
What Makes A Good Article? And Who Says? (11)
Journals, studies, and recent news articles are good sources for this type of information. Promoting Websites and Services with Article Marketing A popular use for online articles is to market goods and services available on websites.
Choosing Your Article Content Keywords For Optimal Search Engine Indexing (12)
You need to properly define your keywords in terms of relevance. The criterion for keyword relevance is based on how you think a searcher will write down his query.
What Are Web Directories For? (13)
General web directories have resources on a diverse range of subject matter. Niche directories are more defined and provide information on areas such as business and finance, health, pets and shopping.
7 Ways To Boost Book Sales With Easy Online Book Marketing (14)
Don't worry. Even starting with 2 or 3 of these tasks will help stabilize your book sales flow. Start now. Put these tips into practice one by one and break the ebb and flow cycle for good.
Site Rubix Website Builder: Virtual World Reloaded And Revolutionized (15)
Site Rubix Website builder is scheduled to be released on October 9, 2007. It will be as easy to use as editing a letter on your favorite word processor.
Targeted Website Traffic - For Your Success (16)
Making people to subscribe your site and buy what you are selling is analogous to playing the stock market: You can have some educated guesses, but it is all a risk.
Targeted Traffic With Pay-Per-Click Advertising (17)
Now, PPC advertising is a concept that was created by Google and a concept that pretty much revived online advertising in 2003 after the first dot com bubble had collapsed.
EBook Writing Tips To Prepare You To Write (18)
The same is true with writing an ebook. You do it one word at a time. Before you even start you need to sit down and put together an outline of thoughts that will make up your book.
Ignite Book Sales With Easy Internet Book Marketing (19)
Send a message for every week with an offer for something valuable that will cost your audience little or nothing. 2. Dig for gold in your book customer files.
Quality Articles With Strategic Keywords = Page Rank Happy Search Engines (20)
In counterpoint, the more relevant traffic you get, the higher your sales figures go up. Targeting traffic that isn't really interested in your website almost serves no purpose. I definitely won't try to remember the name of a website that has nothing of what I need.
Newer Articles Highlighter:
Using The Power Of The Press To Generate Free Online And Offline Traffic (1)
Almost anything can qualify as a news-related event: a product launch, an upcoming seminar you'll be hosting or speaking at, hiring a new employee, moving into a new office or anything else that gives you a reason to talk about your business and therefore drive traffic to your site with a press release.
Combining The Ingredients To Create A Great Press Release (2)
Dateline: this includes the city you issue your release from as well as the date you mail it. It appears as the first part of your lead paragraph. 4.
How To Start A Home Business With A Small Amount Of Money (3)
For example, if you're a proficient writer, you are able to propose your services online. The good thing about working as an online independent writer is that you are able to work anyplace you are.
Where To Find Hot Selling Products To Sell (4)
Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of "wants" but they become extremely important when products or services are not differentiated.
The Secret To Off-the-Charts Marketing Success (5)
Plus you'll be able to leverage your efforts through print, radio and web media as well. Fun stuff to create a big buzz. Guerrilla Marketing is all about stepping out of the box and launching unusual tactics that capture attention and sales.
How To Get Your Affiliate Program Noticed (6)
If you say you pay on the first of every month, you better make sure your affiliates get paid on the first of every month. When they can trust you, they'll stick with you.
The Five Ingredients Of Every Great Press Release (7)
So "he," "she" and "they" (even when writing about yourself) are the only pronouns you should be using within your press release copy. Fourth, include a quote from you or an expert in your industry about the topic of your press release.
Business Opportunity Affiliate Program (8)
Regular checking your statistics is essential to know how many hits, impression and sales are already made by your site. Another important to consider is, if the affiliate marketing programs pay for pay/click, aside from the regular commission.
Don't Sign Up With Any Web Host Until You Listen To This... (9)
You know very well that you are taking chance rather than choice!! Having the right hosting solution can make all the difference in the world. But with thousands of web hosting companies in the market place it can be difficult to know which web site hosting companies truly provide a quality hosting solution.
Is It Possible To Do An MLM Business Opportunity At Home? (10)
If you have the personality to run this type of business, then it could be the perfect opportunity for you. Just make sure you watch out for MLM scams and do your research before joining.
The 3 Questions You MUST Answer Before Buying A Web Hosting Account (11)
Web hosts are companies that provide space on a server for hosting a website. They own large space on the server, which they share it to their customers providing Internet connectivity, typically in a data center.
Search Engine Optimization Google Style (12)
Google also uses something they call Page Rank technology that measures the relative importance of a website based on an extremely complex equation that takes into consideration more than 500 million different variables.
The Things To Look Out For In An MLM Business Opportunity (13)
You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business will involve other costs such as marketing and advertising fees.
How To Use Two Tier Affiliate Programs To Your Advantage (14)
Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers. Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers.
7 Important Rules In Small Business Website Development (15)
Do not let your visitors have a reason to click on the back button! Give them the value of your site up front without the splash page. 2) Do not use excessive banner advertisements Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable web site real estate.
How Do I Start Designing A Website? (16)
Your website should cater to the clients and not YOU. Moreover, you should separate company information from products and services. This should be implemented through two types of commonly used navigation scroll bars: horizontal for links to company pages (about us, contact, legal etc.), and vertical for the major services.
Corporate Gifts: 3 Marketing Reasons For You To Have Corporate Gift Giveaways (17)
3. Corporate gifts maintain the interaction between company and consumers. Usually after a marketing campaign, consumers will only be able to associate and interact with the company through its advertising message, which is intangible.
Preparing For Your Next Trade Show Exhibit: Have Them Lining Up At Your Booth! (18)
When you make the trade show experience attractive to potential clients, your company will be remembered and talked about, for a long time after the show is over. Pam Magnuson is a freelance copywriter with a wide spectrum of experience in Radio, TV and newspaper advertising.
Marketing Small Business Online - Will It Work? (19)
This is hard question to answer because there are so many complex factors involved. Specifically the techniques you employ in your Internet marketing as well as the how well you execute these techniques can determine whether or not Internet marketing will work for your business.
Marketing Your Online Home Business (20)
If you don't have financial resources try all of the free options before you start paying money you don't have. As your home business grow, your advertising budget will grow as well.
Permalink to The Seven-Step Formula For Writing To Prospective Affiliates