The Three Se”C”rets Of Successful Video Communication
Topics: video, commercials, tv, advertising, podcasting, web video, communication, dvd
The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.
CAPTURE Attention: Depending on the delivery method of the video, you only have as high as one minute to as low as three seconds to get the attention of the viewer. Without capturing their attention, the rest of the video is wasted regardless of how awesome and informative it may be.
Make it intriguing, humorous, or out of the ordinary. Leave them wanting more. You are naturally excited and passionate about your new video, but the viewers initially will not be.
So test the script by making it generic and impartial. Switch out references to your product or service for some other generic one (or a competitor), then imagine yourself watching the video and gauge your enthusiasm. Keep the pacing of the scenes tight and to the point, and maybe introduce some variety with the camera angles, lighting, etc. Certain videos may not need as much attention-getting elements as others (ie, training videos), but the idea is to be intentional about going beyond the mundane and formulaic.
COMMUNICATE Benefits: Once you have their attention, you must prove and demonstrate what you do, how you’re different, and why the viewer should agree with your propositions. Make every effort to PROVE your points versus talking about them. Video is one medium that enables you to actually demonstrate your message, so take advantage of that as much as possible.
CALL to Action: If you’ve kept the viewer’s attention and conveyed the benefits of your message, you must close with a strong and clear call to action. What do you want the viewer to do with the information you just gave to them? Do you want them to call your toll-free number, browse your website, or simply agree with your vision and values?
Nothing is more fruitless and frustrating than watching a video and at the end, it leaves you asking “What was that about? What was the point of that?” (think: most superbowl commercials). You’ve created a video for a purpose and with a goal in mind (ie, increase sales, branding, fundraising, entertain, etc.), so you must summarize what action you want them to take.
People are lazy by nature, and simply communicating facts about your product or service is not going to produce an outcome. This is why infomercials are so effective at selling stuff you don’t really need and hadn’t planned on buying. There is a continual push to “call the toll-free number and try the product for 30 days! This offer is available for the next ten minutes only!”
Of course, it’s not always appropriate to have a pushy salesman approach for your video, but it does prove that if you want results, you have to ask for it.
Paul Lyke is the managing director of MidSouth Visual, Inc. (www.midsouthvisual.com) a Nashville video production agency.
Previous Articles Highlighter:
How To Build A Search Engine Friendly Web Site (1)
Content is king - One of my favorite expressions which is so true. Great content has many benefits, after all, its what we are all after, even the search engines.
Why Should You Use VBScript? (2)
As with Javascript, you can define values for certain variables that you plan to use in your VBScript procedures and functions. These would be placed in the head section of the web page.
What Is Javascript Used For? (3)
Scripting languages are used to connect diverse pre-existing parts to accomplish a new related task without compiling. Instead, scripting languages are interpreted, and are executed faster than a compiling language.
Autoresponders Make Money (4)
Subsequent to their submission, the autoresponder, which you will need to install on your website with the help of a programmer, immediately sends out an email that provides some information and then offers a product or service related to the information, such as software or any sort of product that relates to the subject of the email.
Explode Your Sales With An Affiliate Program (5)
Topics: affiliate program If you have recently started an online business, you are no doubt facing the difficult task of trying to promote your website without sufficient capital to do much advertising.
XML Is Transforming The Internet (6)
A markup language is any language that is used to describe or define information and text. XML is not a substitute for HTML. It is to be used in conjunction with HTML.
A Small Overview Of Online Marketing (7)
Later versions of banner ads utilized the technology of JavaScript and other client side scripting technologies to create the monstrosities known as pop up ads. Pop up ads essentially nailed shut the coffin of the banner ad as people were so put off by the ads that they would take steps to actively block them.
Solutions For Online Payment Processing (8)
We will look at all of the options available to you so you can select one that will work well for your business. The most common method used by online merchants to process payments is to have a third party, such as Paypal or 2Checkout, do it for them.
Does Pay-Per-Click Work? (9)
There is Google Adwords (spans several engines, including Jeeves, AOL, and Google), Overture (Yahoo and other engines), Miva, and many others. They are all reliable, and they will all deliver traffic to your website.
You Do Not Have To Go To Night School To Learn Web Site Search Engine Optimization (10)
I'm sure you have seen many a site with dazzling graphics and awesome multimedia slideshows. None of that means anything, without good unique web site content. Have at least a minimum of 300 words per page.
Online Payment Processing Solutions (11)
With this method, your customers can call a certain phone number to place an order, and are then prompted to enter a certain code. The order is charged to the telephone bill of the customer.
I Despise Pay-Per-Click (12)
I hate pay-per-click with a passion. Most websites use at least some pay-per-click to attract traffic to their site. Other sites use nothing but pay-per-click to attract traffic to their site.
Why I Hate Pay-Per-Click (13)
Even though you will still only convert a small fraction of your visitors into paying customers, at least you are not wasting money on every single click. So, getting to the top of the search engine listings without having to pay for each click is paramount for your online business.
6 Awesome Tips To How To Sell Websites, Graphics And Scripts (14)
Go ahead and let the computer do it for you, already! Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: www.InternetMillionaireBlueprints.com
Use Search Queries As A Basis To Derive New Keywords And Negatives (15)
If you have a broad or a phrase match keyword, often times the keyword used will not exactly match the phrase typed in by the user. Here's an example of how this can work.
Cascading Style Sheets Make Web Design Easy (16)
Also, you can actually create your style sheet internally by actually coding the style of certain kinds of tags within the head tag of the webpage itself rather than saving the style sheet as an external file.
An Introduction To Javascript (17)
Even if you have never used Javascript before, you can learn it fairly easily by searching for tutorials on any major search engine. Using Javascript will bring your static HTML web pages to life.
What Is XLink? (18)
XPointer Syntax is very simple to create; like HTML, XPointer makes use of the number sign to indicate the text that is to be anchored to, but the syntax that is used to define the link is not indicated the same way as it is with HTML.
Submitting Your Website To The Search Engines (19)
Is the submission software that runs from your own computer worth purchasing? Well, you'll find mixed feelings about these if you surf around a few of the major Internet marketing forums.
What Is XHTML? (20)
So, to all you web designers out there, it is probably time to start designing your most important web pages in XHTML. As almost every electronic device on the market is now equipped with internet access, it is important to use a versatile programming language like XHTML so that your web pages can be viewed and properly formatted across a wide variety of platforms.
Newer Articles Highlighter:
How To Set Up A Simple Affiliate Program? (1)
Before you decide NOT to offer an affiliate program at your website, read the following... "By 2002, 25 percent of the expected $37.5 billion in Internet retail sales, not including autos, will have originated on affiliate sites" -- Nicole Vanderbilt, Jupiter Communications Now you are up to speed.
How To Write A Good Resource Box For Your Articles That People Can't Resist Clicking (2)
One of the ways that people are using SEO or Search Engine Optimization is by writing articles and submitting them to the article directories with the keywords they want to be found for as the anchor text in their resource boxes.
Simple Holiday Marketing (3)
1. Be prepared. Before attending a holiday event, find out who will be there and how they are connected to the host(s). Mentally prepare some questions that you can rely on to create an interactive conversation.
Career In Web Site Design Development (4)
You can take this opportunity to earn money that you are dreaming for. So, begin developing your knowledge in designing now. You can start by browsing the net and search for web site development tutorial and then go to develop your own.
Discover The Amazing Profit Pulling Power Of Marketing With Audio (5)
In general, audio is much more entertaining than, say, a brochure or a sales letter, so it allows you to elicit more of a response from your prospects. Because you're tapping into the listener's senses, your prospect becomes more engaged in your message.
How To Promote Your Computer Repair Business (6)
And there are few software problems you cannot solve at all, so do not admit failure unless necessary (repairs that would cost more than the computer's value for example). You will gain a reputation as an expert, not to mention people will come to view you as honest, which can be invaluable if you have a serious problems one day.
How To Choose A Video Production Company (7)
You have to ask yourself, "Will spending X amount of additional dollars on a higher-end format increase my response rate or accomplish my objectives better?" If you're doing a TV spot, then quality is critical for that first impression.
Web Site Design Software Advantage (8)
It is also and effective way to have your company advertised. Again, for to be able to enjoy the benefits of website design for your business or for personal usage, consider website design software or hire a professional designer to have it done for you.
Connect Your Offline Sales To Your Online Advertising (9)
The difference between the two is a person clicked on three ads, you would only know about the last ad in the sequence if you used keyword ID's. So, ClearSaleing developed the technology that can look at the Purchase Path.
Slashing Your Cost: How To Lower Your Advertising Expenses? (10)
4. Tracking your results Testing is useless, unless you track your results. This is where a unique code comes in. You can add a "? and number" to your URL and you can track ads for free by using your server logs.
The Perfect Communication And Marketing Solution For The IPod Generation (11)
Train affiliates. Plus you have the benefit of being able to deliver your message to a global audience. I recently read an advertisement for a series of free events hosted by Trump University.
Traffic Building Is The Road To Success (12)
Since each is a different website, their home pages are liable to be listed higher on Google than any internal pages would. Hence, you get more exposure on the search engines.
Finding The Right Professional Website Builder For Your New Business (13)
Finding the best professional website builder will help you develop the perfect website to represent you and your business. Why use a website builder? Using a website builder saves you money by combining numerous features of a traditional website program into one easy to use program.
Benefits Of Owning A Home Based Internet Business (14)
You can keep the financial security of having your regular job until your internet business becomes profitable for you. You just have to be willing to sacrifice some of your free time to work on your internet business.
The Importance Of Cookies In Your Affiliate Program (15)
If an affiliate is happy with your program, they will work at it more, resulting in more commission for them and more sales for you. Robert Paul Williams is the Editor of Work At Home Business Website.
An Effective SEO Strategy To Rank High For A Keyword Of Your Choice (16)
Headings 4. Other pages on your site linking to this one with the keyword as the anchor text (By the way, I am assuming that you have at least a rudimentary knowledge of HTML.
Special Reports For Affiliates (17)
Some might choose to promote through weekly or monthly newsletters. Others run email campaigns. Some do both. Some affiliates maintain websites which provide product reviews, informative or entertaining content.
Why Writing Articles Is One Of The Fastest Ways To Earn On The Internet (18)
Topics: article marketing, internet marketing tips Many people when they set up their websites are at a loss at how to bring traffic to them. For some it is also a matter of cost so it is crucial to find ways to promote the sites that are free or at least very cost effective.
What Stay At Home Jobs Can Be Done On The Internet? (19)
But I always prefer spending a little on hosting and having more control. The costs are quite reasonable. Other people have skills well suited to office work. In this case, being a virtual assistant can work quite well.
Methods Of Affiliate Internet Marketing (20)
The affiliate does the task of bringing some traffic into the website and in turn the company pays him some amount in the form of commission. Affiliate internet marketing methods Some of the methods that are employed in affiliate internet marketing consist of search engine optimization (SEO), email marketing, search engine marketing and display advertising.
Permalink to The Three Se”C”rets Of Successful Video Communication