The USP Of Web Design
Topics: web design, small business website design, USP, unique selling proposition
While surfing the internet, one question used to strike my mind continually - why do some websites have thousands of visitors everyday and others can’t quite make the grade? But soon, I realized the elements that create a difference between a popular site and an average site.
It’s the Unique Selling Proposition of the site that attracts the surfers. After all people only visit your website for a few seconds on average. It’s up to you to catch their attention and make them go through the contents of the website.
It’s easy for me to say that the contents of the site should attract the attention, but trust me it is not that easy! But, let me see if I can help you in some way or the other.
The first thing that you should look at is the design of your Home page. It needs to be done with great care. You should make it attractive, catchy and marketable.
The Home page of any business website should have convincing sales arguments that can attract the surfers to learn more about your business. The more convinced your target audience is, the better it will be for your business, because you will be able to change the visitors into customers.
Good sales argument means that your website is catering good USP to the visitors. The USP should incorporate the benefits and the services that your company gives to the clients. To create a good USP, you should ask yourself a few basic questions such as what’s the difference between your website and the other sites, who are your target audience and how will your USP attract them.
You should also clarify to the surfers the prospects of your company and the reliability that it can provide to you. To know the minds of the target audience, their likes and dislikes, you have to frame a market research - this is a must and will give your efforts a natural and sharp focus.
You might wonder — do I have to pursue market research, which is both costly and time consuming? But don’t you take bitter medicine when you are ill? Similarly, market research is a must before designing for your website.
The articles of your website should satisfy the target audience. Moreover, the articles must be written in simple language, because the surfer is going through a website, not a piece of literature. The audiences often get attracted by catchy slogans; therefore, choose your slogans carefully. Try to include testimonials and claims you make by people who’ve used your services and products. It will make the visitors trust you.
As always there are more variables involved, but having a USP is a good first step.
If you’d rather have a Professional, Trusted and Experienced Team design your online website then please visit Netlyte Houston Web Design at www.WebsiteDesignHouston.net - You can also request a Free Quote to help you start designing a website for your business.
Previous Articles Highlighter:
Affiliate Marketing - A Road To Prosperity (1)
A sure way of promoting the affiliate program. There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support.
Beware Of The Scam Artist? (2)
It has been my experience that there are similar traits in a lot people on the internet and I will let you be the judge weather or not you call these people scam artists.
Home Business: Get Paid To Prospect And Start Making Money Now (3)
It was an eye-opener: An information product-based affiliate program. An affiliate program puts out products or services where you as the affiliate marketer can promote them and is designed to pay you commission on those bought products.
Multi Level Marketing (MLM) - Does It Work? (4)
The unfortunate part about it is that they were the only ones making money. No one on their team was duplicating the efforts they were doing. Whether they were selling vitamins, travel, a gas saver product, lotions, potions, pills, candles or juice beverage products, I have tried it all and it was a difficult task for me.
Writing An EBook - How To Think Up A Grand Plan For Your EBook And Structure Your Chapters (5)
If you run out of steam, take a break and go to your favorite search engine for some more research. For a day or so, keep editing your chapters and shuffling your information points until you are satisfied.
Marketing With Ezines - What REALLY Works? (6)
Yes! Successful ezine marketing is no other than common sense, hard work and a well written offer. Anything else is just fluff. Below are some tips to what really works when it come to marketing with ezines: Ready, Aim, Fire!
Your Identity - Picking A Domain Name To Register (7)
Keywords: dotFM deals, Network Solutions deals, FabulousDomains coupon Perhaps the most poignant scene in Arthur Miller's play The Crucible happens at the end when the protagonist, John Proctor, refuses to sign his name on a false confession.
Hello? Hello? Is There Anybody Out There? (8)
Create a special e-mail address for handling these comments, and publish that address on your Web site. 4. Set up your e-mail program to recognise these messages as they come in so that you can read them right away to decide what action to take.
Do You Need A Website Designer? (9)
Another thing to consider is the website designer's schedule. You will probably not be the only client the website designer is working for. If you build the website yourself, you can instantly make any changes that you desire.
Benefits You Can Get From Web Site Design (10)
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant and internet marketer who has conducted business throughout Europe, Far East & U.S. Learn more about internet marketing and website design at www.nichemarketingminisites.com
Significance Of Web Site Design And Maintenance (11)
However, hiring professional website design company can do far better than that to bring essential benefits to your business. There are several ways to develop your company's website in the Internet that you can freely access.
I Want To Create My Own EBook - How Do I Come Up With A Fantastic, Eye-Popping Title? (12)
( your ebook title, hyperlinked ). This signature would catch the reader's attention, puzzle him some and, get a click to your sales page to find out. Most email programs offer the option to add a signature to the emails you send out.
Getting The Right Exhibition Equipment (13)
The above questions are the sorts of questions that are likely to run around in your head whilst organising an event. The essentials of exhibition equipment are simply lighting, display units, furniture, graphics (mainly for signage, posters etc) and display stands.
Exclusive: Autoresponder Access To Secret Pages! (14)
Therefore, when they get to those pages, there must be something of value there for them to collect - for free in most cases. Don't make the mistake of thinking that you will be losing money by giving something away for free - you won't.
Participate In Forums To Drive Traffic To Your Website (15)
A forum is a website (or a portion of a larger website) that is broken down into sub topic links. Members of the forum community are encouraged to post in reply to the comments left by others on the given topic.
Introduction To Pay-Per-Click (PPC) Advertising (16)
How you structure your PPC ads will be dictated to a large extent by your goal. If you're building a mailing list, you'll probably want to offer a free, downloadable report or ebook, maybe even some free but useful software.
How To Find Top Authors Around The World To Write Articles For You (17)
There are many ways to do this including photos, forums, and videos but one of the easiest is just well written articles. It is traffic and repeat visitors that make a website successful and will make it last in the long run and good content is what will bring them and keep them.
Telemarketing As A Career (18)
Pursuing The Career If you are aiming to pursue a career in telemarketing, you should ask yourself why you want to be underpaid and how you propose to deal with the abuse.
About Article Marketing - Something You Need To Know (19)
Some webmaster will have a perception that what they need is links and they do not need to write articles of really high quality, as long as the article can be approved.
Here's How You Can Easily Determine The Success Of Your Business (20)
This may seem obvious, but after browsing through the web, studying everything I can (As I like to do very often), I have come across many business websites that made me really wonder...
Newer Articles Highlighter:
How The Little Guy Can Beat The Gurus At Internet Marketing (1)
This allows them to add sequential messages to each mailing campaign that is sent out on pre-determined days. These messages usually contain articles and information related to the particular niche that the mailing list members are interested in.
On-site SEO For Beginners (2)
However, you should be put the same word more than once in the title. 2. Write relevant meta tags (keywords and descriptions). Although some of search engines do not take these but there are still some which place certain weights on them.
How To Choose Online Gift Cards (3)
One such gift card is E bay gift card from E bay- the world's online market place. For choosing this card you need not to be the registered user of E Bay once you shop here you will find there is something for one and all.
Network Marketing Success (4)
If you remain calm, authoritative and insert just the right sound bites at the right time, you will have a customer for life and a great down line candidate. Perhaps the most challenging yet also most rewarding personality is the kind skeptic.
Tips For Building A Great Business Website (5)
Some vital aspects that should be taken into consideration while planning a website are the target audience, content structure and aspects of design compatibility. At the same time, it should be visually appealing, graphically clean, attractive and load quickly before if loses the visitor attention.
Internet Marketing Business Obstacles (6)
Despite these negative statistics, you have to take a look at these statistics with a grain of salt. Even the SBA admits that many of the statistics are affected by people who are in business part-time as opposed to full-time and never had any intention of being in business for themselves long-term.
8 Ways To Boost Your Orders (7)
This enlightening article presents some of the latest news on the subject on this subject. Below are some of the more effective ways that I have listed out; 1.
Secret Confessions Of A Webmaster (8)
I invested heavily in a website building software package. I think it cost me about seventy bucks. That package is still around. I had to look it up when thinking back about all these memories.
Are You Having Difficulty Setting Up Your Hosting Database? (9)
Make note of the location before you leave the database creation process. That's all there is to it. Your database is ready to use. For assistance in website design and hosting goto hostmonster.the-rite-site.com more webhosting terminology see www.onlinweb.com
5 Reasons Why You're Unsuccessful In Joint Venture Marketing (10)
The reasons is may be because: 1. Not offering your joint ventures. Are you just sitting there and waiting for a potential partner to just come up to you and tell you that they want to get into joint ventures with you?
10 Sure-Fire Ways To Increase Your Traffic (11)
Below are some of the strategies I use to increase traffic. Trading links with other web sites is free and it helps in your PR but you should link to sites related to the subject of your web site.
4 Tips On How To Achieve Goals (12)
Then go back to it tomorrow, refine it a bit, commit to it and get going towards it. Good Luck. Steve Roberts is a MasterMind Consultant studying 'The NEW Think and Grow Rich'.
You Can Build Your Own Website (13)
A benefit of building your own website is the option of using a website template. Simply find a template in a design that is similar to what you want.
Blogging To Success Tips (14)
For example, when you think of Mc Donalds, what colors do you see? You know what I man right. Always Proofread Your Postings - Before you post them to your blog.
List Building - Building Your Own List (15)
Giving away a free e-book is another great incentive for people to sign up to your list. Pop up forms are also a good device many Internet marketers use to collect names.
Making Money From The Internet (16)
The truth is we have to dedicate our lives to earning money for other people in return for a reasonably safe lifestyle. Then there are the few who don't fit into this mold.They either go on and create financial freedom with a burning desire to succeed or there are the people who rebel against the system and lose direction and end up bitter and broken.
Realtors, Get Your Next Listing Using A Geo Targeted Google Ad Campaign. (17)
Google's local, or "geo targeted' pay per click marketing can put your real estate website on the first page of Google where your future customers are searching. In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase.
Blogging - Back To Basics (18)
You could even post a few lines of a song your wrote or a script your wrote and who knows, maybe your will get contacted by a big Hollywood producer.
How To Continually Grow Your Affiliate Checks (19)
Remember that affiliate marketing is but another form of marketing, and you'll definitely need to market your merchant's product for you to earn something. Successful affiliates in any affiliate program simply don't sit there and wait for money to come.
If You Are Going To Use The Article Marketing Method There Are Some Basics All Articles Must Have (20)
If you write and article and don't have the links back to the site you are seeking to promote with well chosen anchor text you have just wasted your time writing the article.