Three Reasons Why Your Mortgage Website May Not Be Working For You
Keywords: Mortgage, Mortgage Professional, Mortgage Marketing, Loan Officer, Mortgage Broker, Mortgage Business
You do have a mortgage website…you do have a page on your company’s website…or maybe you bought a subset template page on a master mortgage website…you do have an email address that does lend credibility to your mortgage business…and, all and all, you have made the big move with many other Mortgage Professionals to the Internet highway.
But something is dreadfully wrong isn’t it? You’re not getting any mortgage applications. Actually, you’re not getting any inquiries or leads either. So, you’re beginning to wonder if you did the right thing, and how can you continue to justify the expense?
Let me assure you that you definitely did the right thing by establishing your Internet presence. If you’re not getting any mortgage business from it…one or more of the following may be the reason:
1. No one can find you or your website. Yup…this is the number one reason why you’re probably not getting any business from your website. If no one can find you, you’re not getting any traffic to your website. That also means no leads, no prospects, no applications and, no mortgage business.
There could be many reasons for your “no traffic syndrome.” If you’re working from a company website or you bought a web presence as a part of an “octopus site” with 5,000 other loan officers, there’s no way to improve your position. Sharing a website doesn’t work. You can resolve the problem by breaking away from the “octopus” and setting up your own personal mortgage website.
If you have your own website and you’re not getting traffic you need to take a close look at how your website is put together. It may be that your website is poorly designed. As an example, your html tags may not be properly optimized or they may be poorly written. Or, your “keywords” need to be reviewed. You don’t have to be a programmer to tweak your website and make it acceptable to search engines. Most if not all of this stuff is easily researchable and simple to do. We’ll cover some of this in subsequent articles.
2. Your website contains very little if any content. If you’re trying to promote 250 loan products (like most mortgage folks) instead of providing valuable and usable mortgage and credit information (called content), search engines will place your site near the bottom of their mortgage list. Search engines want relevant content that supports your contention that your site is in fact mortgage related.
You can easily build your website content by periodically publishing a newsletter or writing and submitting articles to article directories. Make sure everything you generate ends up on your website. Today, content is king…search engines love it…and, they will reward you when they find it.
3. You don’t have control of your website. You need to be able to add, delete, and change your website as necessary. Today, anyone can set up and maintain a website using the tools available from their website hosting service. Programming knowledge is not a requirement. A good hosting service will provide you with a program that works very much like MS Word. It’s really that simple, and in 60 minutes, you could have your personal mortgage website operational.
The reasons why your website is not performing may be very small and yet varied. But, the result is always the same…people just can’t find you. Set aside a small block of time each week to study the Internet and how your mortgage website fits in the scheme of things. More and more of your prospects are using the Internet to find goods and services. If you prefer to neglect this, your competition will gladly fill the void, steal your prospect, and service the customer you never got.
Tom Domin is the author of “101 Ways to Originate Mortgages” and publisher of “Tom’s Mortgage Tips” a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at www.MortgageMarketingToolKit.com
Previous Articles Highlighter:
Importance Of Seo Content (1)
Following these instructions would ensure that you meet the requirements of a professional content writer. The first thing a content writer must do is to think from the perspective of the target audience intended by the client.
Pod Cast Marketing Is It Effective (2)
So is pod casting an answer to do this efficiently? Will pod casting do the miracle for you? Lets learn more about pod casting and answering the above questions for you.
Ugly Squeeze Page Gets 66.22% Opt-In Rate (3)
Well, I'll let you in on the secret. The visitors were "sold" before they even got to the squeeze page! You see, I was emailing my own readers about an affiliate program that was happening within the next few days.
Blog Marketing Strategy: Blog About The News! (4)
First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.
Contact Manager -- How To Get The 3 Powerful Capabilities Of A Grown-Up Contact Manager - Part 2 (5)
Is that possible? Sure it is. But most vendors will not tell you about it, because those vendors don't have this functionality. Is it also possible to let those "disconnected users" modify the information and later automatically synchronize with the central system?
Make Money Online Without A Budget Through Dropshipping (6)
Many dropshippers won't charge you any fees to use their services. You can literally make money for free. Courtney helps people to learn to make money online. You can find his work at courtneytuttle.com.
How To Effortlessly Attract More Customers (7)
Did you know that FedEx lost nearly 30 million dollars in its first two years of business? People didn't pay attention to them because they tried to be great in three areas of service: overnight, 2-day and 3-day delivery.
Why You Must Become An Expert (8)
And Jordan's bank account grew significantly by appearing in those ad campaigns. Third is name recognition. When you're an expert, people you don't know recognize you and want to be around you.
Search Engine Optimization For WordPress Users (9)
WordPress blogs tend to have a few critical errors that hurt their search engine rankings. Most of the time, the heading tags are used in the wrong places. Make sure that there aren't any heading tags being used in the sidebar of your theme.
Email Marketing Boosts Your Brand (10)
Keywords: Email marketing, brand, email newsletter, branding, viral communications, newsletters In today's economy of intense competition, a company's brand is of paramount importance. This is further enhanced by the fact that the Internet makes your nearest competitor just a click away.
How To Become A Recognized Authority In Your Field (11)
Ask as many questions as you can think of about your target audience, then seek the answers. Research your chosen niche as well. Study and put your knowledge into action.
Using Video To Generate Traffic (12)
If they are not entertaining, people get off the sofa and grab a snack or something. So your job is to create videos that both entertain and share your message.
How To Use Video To Generate More Sales (13)
That is why word of mouth marketing is so effective -- because friends typically trust their friends and believe them to be credible. The beauty of video is that people get the chance to see you as a 'real' person.
Contact Manager -- How To Get The 3 Powerful Capabilities Of A Grown-Up Contact Manager - Part 1 (14)
After a lengthy search, I found a leading system that, kind of ticked all the boxes. It cost only $125 per person ... so I thought I needed 3 licenses!
Why Is Internet Marketing Not Working For Your Online Business? (15)
You are now applying this to your home business. It is true that many online business ventures make mounds of profit simply by marketing a website. Nonetheless, there are also many home business ventures which fail because they do not have a reliable process of generating revenues.
Online Shopping In India - Why More Shoppers Are Not Ordering Online (16)
Even the leading sites like ebay.in, indiaplaza.in, indiatimes or rediff have very limited range of items and therefore are hardly attractive. I personally searched many a times for books and music titles among other things in the Indian sites but seldom found any great product and never exciting prices.
Discover The 4 Important Elements Of Internet Marketing (17)
Take the time to list all the traits, procedures, methods and other measurable elements in yourself and your business, according to these four categories. Once you have your list of each category, examine it in terms of your business and its plan for growth.
9 Ways To Keep Your Online Identity Secure (18)
Phishing emails are those that look like emails from reputable sites like PayPal, eBay and even your bank, but are designed specifically to steal your identity. The hope is that you will read the email, panic at its information and click on a link within to verify your account details.
What Is Fax 2 Email? (19)
Fax server receives the faxes from the telephone network and converts it into an image, usually in either TIFF or PDF format. This image along with an email containing details of the fax, such as sending fax number, time received, etc., are sent to the user's email address.
How To Use Ezine Advertising To Your Advantage (20)
Unlike spamming and unsolicited emails, ezine advertising is considered to be an acceptable form of contacting others on the net. If you do not currently offer an ezine to your site visitors, you may want consider doing so.
Newer Articles Highlighter:
How To Easily Change The Look Of Your Bathroom With New Vanity Mirrors (1)
This question can be answered with the function you expect from the piece and the function of the room. It may not be necessary to have one in a guest powder room but it can provide added storage in a master bath.
5 Simple Search Engine Strategies For Writers (2)
Submit your site to the major search engines. Although the major search engines, Google, Yahoo, and MSN are more or less true search engines because they spider sites, if you're not linked to any other sites, these search engines won't find you.
Effective Affiliate Marketing Tactics (3)
Then try to include those products in your site naturally without giving the possible customer the impression that you are selling. The right way to use linking The very last step will take more of your time and energy but it is equally important.
How To Become A Super Affiliate (4)
These work at home opportunities are good sources of making money at home. Success in any business will not happen over night. It still takes time and effort to get your affiliate marketing scheme up and running.
Sustainable Online Business Model For Professional Blogging (5)
Internet users are finicky and can often spot a fake, so do try to research your discourses first before you launch them. Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S.
Free Fast Traffic To Your Website (6)
Something very important - ah yes, traffic. It turns out that almost anyone can make a blog or website these days and make it look pretty darn good. But traffic is another story.
Search Engine Optimization And What It Means To Your Site (7)
However, the large majority of does not yet fully understand the process of a small business SEO company's process of achieving these keyword rankings through targeted search engine marketing and most are not aware of free SEO site appraisal.
How To Pick A Niche Market You Can Dominate (8)
Keep searching until you find an area where you can both leverage your strengths and make money. Then take immediate action! Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more.
How To Gain The Trust Of Your Prospects (9)
Do whatever it takes to get yourself in front of a targeted audience. Speaking communicates authority and demonstrates that you are a real person with real knowledge with a real desire to help others.
How To Choose The Right Web Hosting Company (10)
Web Hosting is not like buying groceries. Why, because there are a lot of areas that you have to consider even for a simple and straight forward web page.
What Are Backlinks And How Do I Get Them? (11)
The process is also automated for you, making it very hands off. You can submit up to 20 sites with just one account and you can specify three different anchor texts to be used as the links for each sites, making sure you don't incur any penalties for over use of just one text link keyword or phrase.
Why Should Link Building Look Organic? (12)
You can increase backlinks by participating in forums and using a signature file with active links to your site. You can buy some links in quality web directories and submit articles to free article directories.
Acrylic Acid Demand Growth Rate (13)
He indicates that fuelled by its use in everything from water-based paints and sealants to super-absorbent polymers and detergent additives, a new world-scale 2-propenoic acid plant must be built every year, on average, to keep up with demand.
Titanium Market Remains Cyclical (14)
After the collapse of the Soviet Union Russia has lost the mineral reserves base of its titanium industry, since the deposits under exploration were situated in Kazakhstan and Ukraine. Apart from that, TiO2 production facilities were concentrated in Ukraine.
Internet Business: Be Smart In Your Planning Strategy (15)
Setting goals that are realistic and a bit bold can be the best way to reach them. Being overly enthusiastic regarding goals can be bad for your attitude and your business.
About Using Product Recommendations To Increase Your Bottom Line (16)
Now is the time to have a look at your affiliate marketing and look at the strategies you are using. You may not need to focus on your own products.
Use Affiliate Programs To Grow Your Online Business (17)
Now, you need to learn how to create an affiliate program and how to promote it. To create an affiliate program, you will either need to hire a web designer or programmer who has experience creating these sorts of programs, because they are not easy to set up.
Ways To Make Money Fast (18)
My favorite way to make money using eBay is with information products. Compile some information into an ebook in a market that is passionate and has some buzz building right now.
Can You Still Make Money On The Internet? (19)
- Use a readable font: Don,t use anything that has curly-cues or looks like Old English script. Rather, use a standard font that is easy to read such as Times New Roman, Arial, Courier or Helvetica.
Finding The Needle In The Affiliate Program Haystack (20)
You need patience and give it reasonable time to work. Now to avoid getting overwhelmed right from the beginning, you can just focus on one program or product. This may be the way to go, simply because you can track one product easier than you can track six or seven.
Permalink to Three Reasons Why Your Mortgage Website May Not Be Working For You