Three Ways To Motivate Your Prospects To Buy Immediately
Topics: one time offers, convert traffic, increase traffic, traffic tactics, internet marketing, sales strategies
One Time Offers convey a sense of urgency to your prospects and motivate them to buy immediately. When done correctly, these offers have a high conversion rate. For example, let’s say a marketer named Bob targets dog owners with his website and newsletter. His goal is, of course, to monetize his traffic as soon as possible, so he puts the OTO into action in three ways.
First, he uses the OTO as a Downsell. This targets those visitors who didn’t respond to the original OTO immediately after they subscribed. Bob knows these people are interested in what he has to sell or they wouldn’t have subscribed to his newsletter, so he crafts a different offer with the assumption that the $97 was just too much money for them to pay.
They may have wanted his Dog Training Kit but just couldn’t afford it. So he shows them another OTO for less money. He makes it as close to the original offer as possible so he is able to deliver maximum value to this customer group. Here he sells all the ebooks in the kit with only the first section of the course for $47 and fewer bonuses. Once again, though, he creates a sense of urgency. This is the only place they could get just a section of the course. Everywhere else it’s sold in its entirety for the full price.
Second, he uses the OTO as an Upsell. This targets the hyper-responsive customers, the ones who responded to the initial OTO. While they have their credit cards out and are in buying mode, Bob gives them a chance to get the absolute most for their money. Here he adds value to the original offer. Instead of the digital version of the course, they can upgrade to a hard copy and have it mailed to them.
Plus they get direct access to Bob for a live phone coaching session, something that normally costs hundreds of dollars but they can get the session as well as the Kit this one time only for $147. These are people who have shown immediate faith in Bob. They don’t know who he is. They’re not even sure if they like him or completely trust him yet. So Bob knows he has to continue to overdeliver for them. He shows them he cares by giving them the best deals possible even though they don’t have a long history of doing business with him.
Finally, he uses the OTO as an Email Message. This targets current subscribers and customers. Anytime Bob launches a new product, he uses the OTO in his email sales messages. This message goes to people who know, like and trust him. He appeals to that relationship, letting his customers know he is giving them a deal-but they can only get it if they respond within a certain time period.
Or he makes only a certain number of products and thus creates a limited supply. Only those who take immediate action can hope to get the deal while enough supplies remain. Creating scarcity is a great option for the OTO as it creates a sense of urgency and convinces the customers to take immediate buying action.
Glen Hopkins is a Best-Selling Author, Speaker and Consultant. He teaches struggling entrepreneurs how to turn their Online businesses into thriving money machines. Get his List Building Report and Web Traffic CD for FREE at www.glenhopkins.name
Previous Articles Highlighter:
Blogging For Beginners - An Introduction (1)
Just try to establish habits and get in the swing of things and evaluate your efforts continuously. Court is an expert on the best methods for starting a blog.
The One Thing You Must Develop For Your Business To Thrive (2)
Of course you must deliver value with your ebook, more value than the customer expects. That's how you gain their trust. That trust is a precious thing and the lifeblood of your business.
Five Ways To Get Your Customers To Buy From You Again And Again (3)
The products you include in your backend should be more expensive than your front-end offer. That just means you need to offer products that have greater value to justify the higher price.
How To Create A Huge Keyword List (4)
The great news is that you can find out if your keyword list is valid by plugging your brainstormed keywords into proper tools. To test your keywords, you can get a hold of any or all of the following tools: Overture, Good Keywords, Keyword Finder Utility, WordTracker, Keywords Analyzer, Your KeyWord Assistant.
Domain Name Registration And Web Site Hosting For Newbies (5)
Before you get a hosting service for your website you need to register a domain name first. There are some hosting companies that do this for you but you are better off doing it yourself.
Making More Money With Two-Tier Affiliate Marketing (6)
You can then sit back and wait for people to follow your links to purchase the products you are promoting. You will then earn the commission generated from the purchase.
How To Deliver Value One High-Priced Product At A Time (7)
2. Mastermind Groups: in a previous issue, we discussed the value of Mastermind groups. To take that concept and make it into a backend product, create your own group and charge people to join.
The Viral Power Of The One Time Offer (8)
Your autorepsonder sends an email to the friends of new subscribers telling them that their friend recommended you contact them. In this introductory email, give the friends a compelling reason to visit your site and subscribe.
Dos And Donts Of Submitting Content (9)
After a significant amount of time and effort, you can become a top user on a variety of sites. Gaining this status in different communities will provide additional exposure, and thus increase the likelihood of others linking to you.
Roadmap To Riches - Introduction: First Steps (10)
PLAN The first step for owning and operating your home business is to have a plan. You need to make goals for yourself and figure out how you are going to achieve them.
Find Your Fortune By Following Up With Your Customers (11)
6. You are given speaking opportunities. Since you are seen as a guru, people want you to speak at their events. That makes them look good by association, and it gives you the chance to plug targeted prospects directly into your backend by selling from the stage.
6 Tips On How To Use Traffic Exchanges To Build Your Business (12)
Topics: traffic exchanges, perfect wealth formula Traffic exchanges are wildly popular. You see them everywhere you look, but do they work? In this article we will answer that question and discuss how you can use traffic exchanges to build your business.
Several Ways And Means To Buy Expired Domain (13)
All the three forms operate in slightly different ways and manner. Another common way to buy expired domain is to approach the soon-to-expire domain owner and ask, if they can transfer the domain name to your name.
Interact On Forums And Blogs To Establish Expert Status (14)
Participate in Forums and Blogs One way to develop expert status on your niche topic is to follow up in forums and blogs. You've written articles and published them on targeted forums of blogs.
What Is Social Bookmarking (15)
Since they are creating this growing network of information, a pattern of tastes and preferences is established-and made publicly available. This profile is the key element of interest to marketers; it's created with basic registration and in most cases, an e-mail address and login name allow complete access to the social bookmaking platform.
Getting On Social Bookmarking Sites Front Pages (16)
After reviewing the headlines and description, you will need to make sure the first paragraph is just as compelling. You've grabbed the user's attention, and now it's time to continue on with a unique presentation.
One Quick And Easy Way To Create Your Own Product (17)
One pro can talk about putting, one about driving, one about chipping etc. Many experts will be happy to do interviews just to get their name out there. Others you may have to pay.
Writing Online Articles For Fun And Profit (18)
If you as an affiliate marketer can provide information that is useful, then will you have the prospects of visitors returning to your website often. Kathy Alice has been in the technology industry for 20 years.
Blog Marketing Techniques That Works (19)
You will want to be sure that you always answer and acknowledge the comments that are made to your blog as well as others. When you show that you are an actual person that can hold a conversation, you are showing others that you are real and that you really and truly have the best intentions for your blog.
Saturday And Sunday Traffic Can Help Your Blog Grow More Quickly (20)
One of the main concerns that Internet page owners deal with is the amount of traffic flow that comes to their website. This one aspect completely decides if the web page will be greatly successful or an ultimate failure.
Newer Articles Highlighter:
Getting To Know The Top Bloggers In Your Niche (1)
When Internet users read these guest posts on other blogs, they will be more interested in visiting your own blog which will ultimately increase your own Internet traffic flow. The most crucial aspect concerning networking is that this technique forces you to concentrate on the needs and desires of other people.
Learning More About Google Advanced Searches (2)
For example you could type: business blogs OR political blogs OR funny blogs, all in one line. This would do the three separate searches and combine them in one.
Mortgage Marketing List Management Made Easy (3)
By using this service, you'll receive a report that will let you know if anyone on your list has moved, gone out of business, or even if the zip code that contact was in was changed by the Post Office itself.
How To Build Solid Relationships With Other Bloggers (4)
This may be a step out of your comfort zone, but it will be worth it in the end. Besides, they have already made the first initiative by leaving a comment on your blog, all you have to do is follow up with a short and simple reply.
Blogging- Announcing 5 Big Ways To Excel At Blogging (5)
The more backlinks, the more traffic to your blog and promoting your website. Also don't forget to set up an RSS feed on MyYahoo so your blog can be regularly spidered.
Gain Higher Search Engine Rankings The Right Way (6)
Using Blog Comments you can gain a high page rank back link for your website of choice. Guestbook Comments Guestbooks have been around since the internet was made mainstream.
How To Choose A DSL Provider (7)
It can seem like companies are offering identical services to one another but that isn't always the truth. If you want to be on the right path to finding the perfect DSL provider to fit your needs, keep reading for some tips on how to do it the right way.
Shopping With Credit Cards And Store Cards (8)
If you can't pay it off in full, you should still try to contribute as much as possible to get rid of some of your debt, which will again save you money on the high interest repayments demanded by card companies.
Autoresponders Can Make You Rich (9)
Most webmasters do not fully understand what it takes to close a sale, and as a result, they simply put up a website, post their products or information about their services, and expect their website to do the selling for them.
Wouldn't You Like To Have People Work On Your Blog At No Cost To You? (10)
You just need to know where to find them. One of the first things you may want to try is to ask for help. This seems simple and easy but it is a great solution to your problems.
Using Images To Give Your Blog Posts The Best Possible Look (11)
Adding a snapshot that your grandmother took at last year's family party is not an ideal image. The image should be of good quality and add to the text on the page by enhancing the article and not by being a distraction to the readers.
Web Repair Directory Makes Life Easy (12)
One of the reasons a company may choose to use the directory is to increase the traffic going to their website. The easier it is for people to find a website, the more traffic there is going to be going to it.
How To Generate Word Of Mouth Buzz For Your Websites (13)
People want to be taken care of by a company and if your site focuses on the individual customer, then more people will want to become involved with what you have to offer.
Ideas For Internet Business - Simple Steps To Start (14)
Affiliate marketing as an idea for internet business never worked for me. But I know people that are extremely successful using this method. Ideas for Internet Business: Internet Auctions.
Affiliate Marketing FAQs: Ten Things To Know About Affiliate Marketing But Don't Like To Ask (15)
3. How is affiliate marketing different from other sorts of internet marketing? Internet marketing is a catch-all term to describe the marketing of goods and services online. Affiliate marketing is one form of internet marketing.
PCI Data Security: The Standard That Raised The Bar (16)
Topics: pci dss compliance When consumers offer their bank or credit card over the Internet, phone or from some point of sale somewhere, it's usually never a second thought for someone to wonder if that data is safe or not.
Internet Marketing And The Stock Market (17)
Internet marketing is whole other beast when it comes to the stock market. It is a relatively new term and is still being adapted to within investing circles. It is certainly not chance that has brought you to this article and it is definitely not change that introduced you to the stocks and investing services you have come across.
Creating Spin-Off Websites For Internet Income (18)
This type of a website gets its start by publishing content on the Internet that responds to, criticizes, questions, or debates the material of other, more popular web pages. In most cases, when visitors consistently go to a web page that they do not necessarily agree with or have questions about, they will truly enjoy visiting another site that does address their needs or concerns.
Amazing Article Marketing-Latest 5 Rewarding Methods To Jumpstart Your Article Marketing (19)
If you are a new webmaster who would like to get the benefits mentioned above, these latest 5 rewarding methods can definitely help you out: 1. Post your picture and your author's bio on major publishing sites.
Search Engine Optimization (SEO) Basics (20)
The basics of having the proper keywords and optimizing the title, Meta description, headlines and body will put you ahead of most of your competitors. To find out how you can successfully make a living online, and follow a successful and highly profitable advice to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller: www.ray-johnson.co.uk
Permalink to Three Ways To Motivate Your Prospects To Buy Immediately