Tips For A Successful Direct Mail Campaign
Topics: direct mail marketing tips
One of the most effective forms of advertising, direct mail is a quick way to deliver your message to thousands of people. Though it may seem like a simple strategy, direct mailing is actually quite complicated and requires a lot of effort and time to come up with the most effective mailing efforts. Theres a science behind direct mailing and advertisers spend millions of dollars each year trying to find ways to get better responses from direct mail efforts.
The most important rule to keep in mind when thinking about direct mailing is the rule of seven. Basically, the rule of seven says that a mail recipient needs to see your marketing message at least seven times before they even realize you and your business exists.
With so many different businesses running direct mail campaigns, recipients receive hundreds of ads in the mailbox each year, so your business can often get lost in the shuffle. If they see an ad more than once, its more likely to stick in their head and theyll begin to recognize the brand.
You may think that if your marketing material is really unique, detailed, informative and just very impressive overall, a potential customer would only need to see it once in order to become interested in your products or services.
Unfortunately, this is completely untrue and recent studies prove that the repetition of an advertisement outweighs the quality. Recipients respond better to poorly designed advertisements that have been sent to their homes numerous times than they do to quality marketing materials sent only once or twice. Unless youve got the funding to send your marketing material to the same recipient at least seven times, its a waste to even begin a campaign at all.
Another important thing to consider is the kind of mailing youre sending to consumers. Are you using a postcard or an envelope? Though these seem like simple decisions, there have been several studies that show which mailing methods generate more responses than others.
For instance, an envelope with a window is opened more than one without and postcards or envelopes with stamps are read more often than those with metered postage. The method in which youre mailing your marketing material can make or break a campaign and should be considered carefully.
Another choice to make is what kind of message youre trying to convey to consumers and what form will be most effective in getting that message across to them. You can achieve this in two ways, either by creating a catchy slogan and tag line, or by providing valuable information that is more useful to a recipient.
The first strategy tends to draw more mental connections between a consumers needs and your product, while the second builds trust with potential customers. When done correctly, direct mailing can be a useful and highly profitable, but each detail counts and will have an effect on the success or failure of your campaign.
James Copper is a writer for www.marketinglinx.com
Previous Articles Highlighter:
How To Increase Your Profit Through Backend Selling (1)
Let's say you are selling an ebook about dog training and you are asking for a price of $49. You can always offer a premium package which may include audio and video at a higher price, say $99.
How To Make Money Selling Your Equestrian E-Book (2)
Where on th internet one can find more info about horse nutrition 6. The best horse forum/ horse blogs 7. How to take the perfect horse photo 8.
Why Top Retail Marketers Use Coupons (3)
Firstly, lets define a coupon. Its a scrap of paper or a code you get electronically that you can exchange for a discount on the product or service concerned in order to save money.
Achieve Super Affiliate Status (4)
But how does a person become a super affiliate? And how can they overachieve their way to super affiliate stardom? Making your way to super affiliate stardom is not that easy; and it surely won't happen overnight.
Usability; The Future Of SEO? (5)
You may well make more profit through your advertising but customers are still leaving the instant they enter the premises. This is like a website with great optimisation but poor usability, customers will simply not use you products.
Marketing Need Not Be Expensive (6)
The spin off will be credibility for your and your business, and of course more sales. 5. Blog. A blog is more than a self indulgent diary online.
Duplicate Content Checker: What It Is And Why You Want One (7)
When using a tool like this, a good rule of thumb is to make sure that your article is no less than 30% unique. In order to gain exposure, many bloggers (most of whom operate legitimately) will write a detailed post for their blog, and then they will submit this post to a few article directories in order to increase the number of people that read it.
Top 10 Cost Effective Small Business Marketing Tips (8)
Use buddy marketing to promote your business Make a reciprocal arrangement with another similar or complementary business so that when you distribute brochures you include a leaflet, flyer, or business card of your buddy business.
Domain Strategies - Taking Advantage Of An Unknown Marketing Resource (9)
A domain name is much easier to remember then a bunch of numbers or letters, think of it as the text name that relates to your IP address. When your domain is typed into a browser the name server associates it with an IP address and your website is displayed by the browser.
10 Things You Can Do With Your Autoresponder (10)
Here are 10 ways to use your autoresponder to save you time and increase your income. 1. Use your autoresponder to collect the e-mail addresses of the people who subscribe to your mailing list.
Internet Marketing Is A Good Home Business (11)
These systems run themselves and can be very profitable for business owners who are willing to make the effort to build the system. This article should have shown that there is are basically two work from home online options the one is through affiliate marketing where the products of other companies pay the bills and the other is where the entrepreneur actually stocks the products being sold or simply promotes products directly which can be drop shipped to the buyer ultimately.
Save Hours Every Week By Using A Duplicate Content Checker (12)
It goes without saying that this is undesirable, because even if somebody were to search for the exact title of your article then they would be directed to your competitor's website instead of your own.
7 Power Tips To JumpStart A Stalled Web Site (13)
For example: Test 2 or 3 versions of your headline. Sometimes a news-oriented headline actually works better than a sales-oriented headline or vice versa. Test backgrounds. I once tripled sign-ups to my ezine by changing the background color.
The Happy Birthday Digg Effect (14)
Just a few extra people subscribing to your ideas may make it the one that gets adopted! It seems like the line between success and failure may just be those last extra couple of steps.
How To Sponsor Downline Without Cold Calling Leads (15)
3) Follow Up With Your Subscribers By subscribing to your list, it means they have given you permission to contact them. Now you see why this method is much more powerful than cold calling leads.
Clickbank Scam Alert - Must Read (16)
It's because he could make a ton more money selling an information product, with a lot less work, than with any other type of make money systems. You see, the guy that releases a make money product on Clickbank is following the only reliable, proven money making system that is used by every online millionaire.
Are All Autoresponder Leads The Same? (17)
Whether they do want more info or if they do not notice the check boxes and uncheck the boxes, they become a lead), and various offers where they are agreeing to receive information from partner sites or other free offers not necessarily targeted to business opportunities.
Another Way To Use Ebay To Build Your List (18)
Information products is a category that does accept classified ads. If you are selling ebooks, or any other information product you can take advantage of this strategy. The cost for a classified ad is very reasonable.
Affiliate Marketing Success Test (19)
First and foremost, if something isn't working, it simply isn't working; it doesn't mean you have failed if you try something and it doesn't work. You need to find out what didn't work and fix that and move on from there.
Writers! Make Money With Private Label E-books Resell Rights (20)
If time and money is something that you do not have, you may want to examine private label resell rights. Private label resell rights are how many individuals are making money nowadays.
Newer Articles Highlighter:
Pull Up Your Marketing Socks (1)
Make it the best first impression you can. 5. Always understand, define and remember your target market. This is self explanatory but you would be surprised how many business owners do not do this.
Pay Per Click; SEO Agencies Now Take The Lead (2)
This expertise in many cases is the result of 10 years at the sharp end of SEO and cannot be fast tracked by some crash course, only when the industry consolidates will we finally see a true market leader for SEM as a complete service.
Converting A Website Into Effective Sales And Marketing Tool (3)
There are 5 main reasons why somebody might not buy from you: no need, no money, no hurry, no desire, and no trust. The key factor that determines whether somebody will buy from you is trust - it is far more important than any of the other reasons.
Article Marketing For Plug In Profits Site Owners (4)
Look at the articles that they have written before. It will help you in your decision. You should also look at their ratings. If most of the comments are positive, you should be safe.
How To Have Passion In Your Blog (5)
If you are feeling bored with your blog, make changes until it makes you happy again. There are many different ways that you can take what you have and love it.
The Ins And Outs Of Web Service Hosting (6)
After building your site you're going to need another piece of software to FTP your data to your hosting provider. FTP of File Transfer Protocol is the simplest most universal way to transfer data over the net.
Quit Your Job And Work From Home Selling Your Knowledge Online (7)
Develop a good web site to lodge your information product. Your web site should have an ideal sales page that prompts visitors to click and order your information product.
Making A Great First Impression On Your Blog Visitors (8)
When a first time visitor arrives at your blog, they should be able to tell what your site is all about just by reading and understanding your appealing title. Home Page Content After a visitor sees your title, they will then scroll down to look at what types of things are published throughout the rest of the blog.
What's Your Share Of Wallet? - It's All Based On One-To-One Marketing (9)
Nevertheless, the resulting long term "share of wallet" far out-paces traditional new business focused marketing. Since customers are the lifeblood of any organization it's hard to understand any business that doesn't regard its customers as its number one priority and treat them that way.
How To Build Your Online Business With An Affiliate Network (10)
Building your online business with affiliate network requires you to stress extensively on maintenance of such ethics across all network and marketing levels. This ensures fair dealing all through your network.
Affiliate Marketing Not Just An Easy Fortune (11)
As more people begin using affiliate marketing strategies, the competition rises and marketers are forced to come up with more creative, unique and effective ways to appeal to potential customers.
Can You Make Money Online Free? (12)
So to sum it up yes you can make money online without spending a dime however you may also struggle making a dime. If you truly believe making money online is for you then you will invest in that belief either in time or money and those who dont will give up and leave all that lovely money for the guy who persists.
The 101 On Forum Marketing (13)
This is something that you will need to experiment with and ultimately decide for yourself. The major bonus is that it does not cost any money out of pocket but it does indeed require time.
Get Rich Online, Play More Golf, See The World, Better Business (14)
That the people joining my team, were mostly people who had been ripped off for $20. So the first thing I ask you, is. Be honest with yourself, how much money is enough, to make you put in the effort to succeed, and stop adding to the 95% failure rate of online business'?
What Is MLM Marketing - Important Stuff You Must Know (15)
2) What is the difference between MLM and pyramid scheme? A common misconception is that MLM is just another pyramid scheme. This misconception probably arises due to some similarities in the recruitment and referral process.
How To Work From Home And Earn Money With Your Own Business Website (16)
This requires you to apply for a merchant account for processing of credit cards. Accepting payments through credit cards can increase your business volume extensively and within a short span of time.
The Death Of Offline MLM (17)
Isn't it better if you can be involved in several companies so that you can have multiple stream of residual income? In the offline world, it is impossible for you to be involved in several companies at the same time and still be successful.
Autoresponders - Why Every Rich Guy Has One (18)
That's about $1,000 per hour, and most of that income is recurring. Would you like to make $1,000 per hour? That's what autoresponders can do for you. A great autoresponder is used by every millionaire who made their fortune online...
How Can An Ezine Help Your Business? (19)
What makes the Ezine newsletter different from advertising is that the Ezine is about educating and not about selling. The topics could range from anything purely simple to sublime and could be very loosely related to business.
Search Engine Marketing - What You Should Know (20)
Rather than displaying short and specific key words that are way too common and are displayed on millions of other sites, you should attempt to think of more lengthy and uncommon words or phrases that will cater to the specific needs of people who are searching for information.