Travel Sites Boost Bookings With Multi-Currency Display
Keywords: currency, converter, travel, tourism, e-commerce, currency converter, conversion, multi-currency
The fierce competition amongst travel web sites is forcing this rapidly growing online market to find new ways to gain a competitive edge.
The newest tactic adopted by travel sites to boost their online booking conversion rates is multi-currency displays.
Multi currency display systems allow travel sites to show all of their travel package prices in the web site visitor’s currency.
This allows visitors to instantly see product prices in a way that is meaningful to them - in their currency language. It’s instantaneous, easy to use and meets visitors’ needs at the exact time they need it.
Travel sites around the world from South America to Australia and everywhere in between are experiencing increased conversion rates for online bookings as a result of adopting these multi-currency display systems.
The need for these systems has been driven by the increasing demands and expectations of net-savvy travelers.
The needs of travelers are perhaps more demanding than for any other online industry.
Travelers are often experienced net-users and critically time poor. Couple that with the countless number of travelers who use travel sites whilst in transit and you can add travel weary and perhaps ‘a little less tolerant than usual’ to this demographic’s description.
These travelers’ characteristics make it even more crucial to convey meaningful pricing information quickly and efficiently.
Travelers today want information that is personalised to them and they want it fast.
That is where the previous attempts at displaying prices have been proven to fail.
Travel sites quickly learned that displaying prices solely in US dollars or only in the business’ local currency simply wasn’t enough.
Everyday more and more travel sites are discovering that the pop-up currency converters of the 90s are also failing as the net-savvy online travelers market is no longer satisfied with that outdated attempt.
Did you know that pop-up converters require visitors to perform 5 to 6 steps every time they want to know the price of just one travel package?
5 or 6 steps sounds like a lot doesn’t it? But here it is: Using pop-ups first requires the pop-up link to be located on the site, then clicked on. Then a 3rd party web site opens up (Oh yeh, with third party advertising on it!). Then the visitor needs to select their base currency; select their local currency; type in the amount and then finally click convert.
Sounds cumbersome doesn’t it?
You may think it’s a bit overstated to say that the pop-up converter causes lost sales.
Though consider it this way.
How many prices do you think a hungry, weary, jet lagged traveler is going to convert before getting frustrated?
In today’s world, forcing travelers through a 5 to 6 click process to convert just one price will not only frustrate them but ultimately cause lost sales.
How much of their time do you think they will waste calculating prices on a web site before thinking. “forget it, it’s all too hard, I’ll go to that next travel site that’s listed in Google instead”
Oops, there goes another lost booking, all because of the pop-up!
When travelers don’t find the information they need quickly, in the way they want to see it; these time poor and travel weary warriors will simply pop-out to the next competitor’s site that does meet their needs by speaking in the customer’s currency language.
In one of the most competitive online markets with such extremely low profit margins, imagine what a difference those extra bookings would make to a travel sites bottom line!
Armed with this powerful insight all travel sites should be looking for a better, more efficient way to show multiple currencies on their site. A way that is completely seamless and gives visitors the exact information that they need when they need it.
Taking just minutes to install with only one line of code needed, travel sites around the world are gaining a competitive edge to win more online bookings by adopting multi-currency display systems.
Sharon Wild is a Director of e-JAZ, the creators of the Dynamic Converter Multi-Currency Display service. Dynamic Converter works will all web sites and all shopping carts and takes just minutes to install. Get your free Multi-Currency Display account at DynamicConverter.com
Previous Articles Highlighter:
Don't Make These Common 4 Affiliate Mistakes! (1)
And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.
Chat Rooms - The Reason They Are Not Safe Is You! (2)
You hear often of how the "big problem" is the particular chat system that the perpetrator used. This is often arid nonsense. Chat rooms are no more dangerous than walking down the street.
A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As The Product! (3)
No longer will they feel insecure when dealing with potential clients, because they can say with confidence, "THIS is why you should hire me above all others!" Your unique selling proposition should become the underlying message throughout all of your marketing materials.
E-Greeting Cards-Use Them To Spread The Love (4)
Choosing a Love E-Card You can visit any e greeting/e-card to choose a good card. Many of these sites are free, whereas some charge money. Opt for the free sites.
You Can Write Your Own EBook To Make Money Online (5)
Notice that by now you have at least 50 or more really selective sub-categories about which you will write about. Now you will try to write around 500 words about each sub-category.
How To Place A "Top Sponsor" Ezine Ad (6)
This is not always the case but it is a good guide to follow when selecting an ezine. We have members who generate 2,000 to 10,000 leads per month with Ezines and you can too!
What Are The Factors That Make A Web Host Bad? (7)
The following article will provide you with the tools to find that evidence. If you are looking over a sight and do not see a prominently displayed comprehensive support page, or does not provide a support telephone number, you alarm bells should be ringing.
Should You Try To Use EBay To Buy Items Wholesale? (8)
Just be aware that they are there. You also have the people who place items up for sale that are non existent or not what they claim them to be.
The Ins And Outs Of Bum Marketing (9)
Another benefit of this marketing method is the building of your credibility. Once people see that you have written several topics about specific subjects, they will view you as an expert on the field.
How Affiliate Marketing Works And Why You May Want To Consider It (10)
The site owners who agree to allow another company to use their Web site to promote their products receive a commission from the sale of these items. It costs the host company nothing up front to have their products offered by other Web sites; no money will change hands until the new customer decides to purchase the product from the main Web site.
Guides To Making Money Online (11)
Just as you can be particular about which companies you link to, you can also be particular about which sites link to you. There are also numerous opportunities to network with companies as an affiliate and if you are signed up as a member of their site, your income potential can increase dramatically.
Fatal Negotiation Mistakes Copywriters Make, And How To Avoid Them (12)
Both came from my coaching students just this week. Financially ruinous negotiating tactic #1 comes from a successful book author who is adding copywriting to his writing skill set.
Finding The Best Of The Web Design Agencies (13)
Not only should there be a lot of different sites, but each one should be unique. This shows that the agency has the ability to make diverse sites that truly reflect the company that they represent, rather than just cookie-cutter sites.
The Write Way To Better Website Traffic Results (14)
Whether you write the content yourself, or hire professional writers to develop it for you, it should be quality writing. Someone who has passion for the subject should write it.
The Internet And Network Marketing (15)
For example, your offering of business development software will probably sell better on a site geared to new business owners that receives a mere 1,000 hits per day as opposed to a site selling cookie recipes that has 100,000 hits a day.
Website Design To Improve Sales (16)
Having such a broad product range can appeal to many buyers but in the end confuse the search. Having too many choices can overwhelm shoppers who end up not buying anything at all when they get confused.
Personal Uses For Videoconferencing (17)
In addition to the foregoing, families that are brought together by marriage may now meet each other via the television screen. The parents of the bride, as well as the parents of the groom, may reside across the globe or in different corners of the same country, but with the help of video conferencing equipment they might as well just live next door.
Promoting Your MLM Business Using Press Releases (18)
2. Remember The Format - Company Logo, Contact Information, FOR IMMEDIATE RELEASE (or date of release), Title, Sub-Title, Body, Boiler Plate, and Company Information. 3. Make a Great Headline - It has to attract, inform, and lure the reader.
Will The 700 Mhz Band Bring Broadband To Rural Areas? (19)
This is all contingent upon local providers being able to gain access to the spectrum in their area. Google started a discussion about this spectrum and tried to influence the FCC to require the purchaser of the spectrum to provide access to third parties at wholesale prices.
Methods For Effective Offsite Search Engine Optimization (20)
As bloggers read your blog they will naturally link to information they like. WordPress blogs are automatically configured to ping blog search engines, so if you don't have a blog set up yet, do yourself a favor and go with WordPress.
Newer Articles Highlighter:
You Don't Need A Reason To Give A Cool Gift (1)
While there are many now that run as high as a hundred dollars with the electronic versions, it is still possible to get a basic model that will do the job for a reasonable price.
5 Parts Of A Profit-Making Online Business (2)
You can make a HUGE difference to your bottom line just by making a few small incremental changes in those five areas. You can't control how many customers you get or how much profit you make.
The Secret To Getting Indexed In Hours By All The Major Search Engines (3)
The first thing that you have to do is be sure that you have a viable domain name; by viable I mean one that will make you money. Its cool to have your own name as a domain and I recommend that everyone do it, but that isnt generally going to make you money unless your name happens to be Bill Gates or Warren Buffet.
Ways To Make Money Online By Taking The Time (4)
Gathering Up Enough Links Throughout your whole business cycle and process, you will want to be sure that you are getting good back-links to your site so that others on the internet can find you.
Earn Easy Money Online With Niche Products (5)
So at the end of the day, it's easier and more profitable to sell these niche products. The first step is to select some topics that you have an interest in.
Get Off Your Duff And Start Building Your Hit Squad (6)
It should come from a page which is within your link partner's web page and which has a PageRank of four or more. Google may change the way they count backlinks so you should also choose the best pages with the highest PageRank.
What Does A Megapreneur Know That The Rest Don't Know? (7)
Because of this position of leverage, megapreneurs easily find good joint venture partners. How is leverage built? Well, there are three key components needed to build good leverage.
Making Money With MLM (8)
They simply have not been able to tap into what is available. If you wish to make it big in the marketing world, you must learn to do a few things very well.
How Blogging Can Help You Take Your Business To The Next Level (9)
Sometimes people can become so wrapped up in their own area that they forget how their tasks can affect other areas. There are disadvantages to using blogs. One of them is that if they are not very interesting and no one will read them.
How To Figure Out How Much Disk Space You Need For Your Website (10)
Getting Started Keep in mind the importance of knowing your terminology when creating a website. You want to think about some important issues. First of all there is the issue of disk space.
How To Build Your Website As A Content Rich Site (11)
And eventually you will realize that writing articles actually is not that difficult. You can also get free articles by allowing other sites, which have the same subject or topic as yours to submit articles to your site.
Internet Home Based Businesses For Women (12)
Once you find out their most burning problems, you want to find a solution to solve it. Providing a Solution For example, let's take a look at the bridal/wedding market.
Do You Know How To Read The Signs Of A Bad Web Hosting Company? (13)
Keep close tabs on the web hosting company you choose until they have proven themselves to be trustworthy. Gregg Hall is an author and internet marketing consultant living in Navarre Florida.
Blog Design And The Origin (14)
You may just enjoy it yourself. To Your Success.. Obinna Heche: To find the best home based business ideas and opportunities so you can work at home and start making money..
How To Find Business Web Hosting That Is Inexpensive (15)
Make sure you do not fall for this because it is completely false. This refers to the amount of information between hosing services. Make sure that the web hosting service you are getting has a good support service.
Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly (16)
CULTIVATE TESTIMONIALS If you did a great job for a client, they know it and you know it, ask for a testimonial. If you're on the phone, listen for a slight hesitation.
Why It's Dangerous To Offer Free Work To Entice A New Client (17)
But in the last five or six years, I've seen its power slip considerably. Not only have I seen it fail in my own marketing, but one of my early students used it as well, with poor results.
Be Correctly Equipped - The Tools For Videoconferencing (18)
Monitor: Portable and fixed systems have one or two large video monitors, 2x80 cm being a reliable size, that usually display the local audience as well as the remote audience, though an economical, installed system using an LCD projector will be a much better solution for larger groups.
Ezine Articles Provides You With The Freshest Content On The Internet (19)
Another benefit is that you can be recognized as an expert author. People who come to your website will be impressed if they recognize you or your website name from ezine articles knowing that you are an expert author.
Things You Need To Know Upfront When Looking For A Web Hosting Company (20)
You will want to make sure that everything you will need is available, or can be added if needed. If you are not able to do exactly what you want to do, this can be frustrating.
Permalink to Travel Sites Boost Bookings With Multi-Currency Display