Usability; The Future Of SEO?
Topics: SEO, SEO industry, SEO methods, Usability
Most businesses when they decide to invest in SEO services expect results almost instantly. Granted with efficient SEO techniques this is almost possible but it is all pointless if the host website is not user friendly. Usability is becoming increasingly the buzzword in the search engine optimisation industry as how a website services its customers is far more important than rankings in the long term.
Businesses generally want rankings rapidly so results are quickly evident, they do not want to hear criticisms of their website or how they can improve its functionality. Having great SEO however without good investment is like having a popular bar teeming with bar flies, you may get them in but chances are; they will not buy anything.
Taking the bar analogy further, investing in SEO when your bar is inundated with flies is like spending a fortune on an advertising campaign; producing flyers and drumming up trade on the street only for customers to come in, see the swarms of flies and turn right around and head out the door. You may well make more profit through your advertising but customers are still leaving the instant they enter the premises. This is like a website with great optimisation but poor usability, customers will simply not use you products.
The reason businesses would not prefer to completely re-haul their websites is due to time and expense. Website design is not cheap and like fixing the fly problem, will take time and effort for little immediate results. SEO companies will quickly advocate redesigning a website from scratch to allow users an easier method of consuming goods that once twinned with optimisation will provide brilliant results.
SEO can bring customers to your site; they cannot however force people to use your products. Businesses must realise that for the online element of their business to succeed it must provide the user with stress free purchases. Only through this method is success assured; an old rule in business is to give the customer what they want and the same is true with online business.
A common misconception is that re-hauling a website to be more user friendly will result in better trade, user friendliness is not the only factor to consider to ensure your online business thrives. Website must also be search engine friendly allowing spiders to enter the site efficiently and report back to their search engine resulting in higher rankings. Bearing this in mind at all stages of website development is a necessity to online business.
Doing both of these and twinning them good SEO services is the ideal equation. Efficient SEO given time will produce results; it will bring larger numbers of visitors to your site looking to buy you businesses types of product. It is however your responsibility, or at least the website designers responsibility to convert these visitors into sales. The old adage of ‘you can lead a horse to water, but cannot make it drink’ is very true in SEO; it is website designers that have to force the horse to drink.
Modern SEO companies are quickly realising this and beginning to offer a full range of services that will not only optimise a site but also make it more search engine and user friendly. This has been widely believed to be the future of the industry and those who do not evolve may find themselves falling by the wayside.
Internet marketing expert Thomas Pretty looks into the increased importance of usability in the SEO industry. To find out more please visit www.highposition.net
Previous Articles Highlighter:
Marketing Need Not Be Expensive (1)
Have your say. Top entrepreneurs have views on anything and everything and thats the way they stay in the limelight. Above all they are emotional and controversial in their comments and views.
Duplicate Content Checker: What It Is And Why You Want One (2)
And while this type of unique content is certainly important for creating an authoritative website that has link power and Pagerank (Google's measure of the importance of a certain web page, named after its creator Larry Page), it can also be uneconomical and extremely time consuming.
Top 10 Cost Effective Small Business Marketing Tips (3)
The 10 Tips 1. Make a list and work on your marketing activities each day It does not matter whether you are planning activities and promotions, or actually implementing them.
Domain Strategies - Taking Advantage Of An Unknown Marketing Resource (4)
Some things to take into consideration are: 1. Is it easy to remember? Can someone type it in from memory? 2. It should be easy to spell and should not contain more then 3 words.
10 Things You Can Do With Your Autoresponder (5)
6. Send e-courses sent to the subscriber delivered in a time interval that you specify. 7. Give away free viral e-books and reports related to the niche of your website.
Internet Marketing Is A Good Home Business (6)
Essentially you get paid for referring people to other businesses. One positive aspect of this type of business is that it involves no stock and zero customer care responsibility.
Save Hours Every Week By Using A Duplicate Content Checker (7)
It goes without saying that this is undesirable, because even if somebody were to search for the exact title of your article then they would be directed to your competitor's website instead of your own.
7 Power Tips To JumpStart A Stalled Web Site (8)
No takers. No sign-ups for your ezine. What's going on? (1) Get solid evidence that people want your product -- and will buy it online. Even on eBay and craigslist, some products go unsold.
The Happy Birthday Digg Effect (9)
In that case, the difference between millions of people noticing and having a failure is just a few extra diggs! That last little bit of effort you put in to promoting your idea could really be worth a lot more than it appears on the surface!
How To Sponsor Downline Without Cold Calling Leads (10)
Now you see why this method is much more powerful than cold calling leads. The people you are cold calling have not given you permission to contact them. The method I am going to describe is called email marketing.
Clickbank Scam Alert - Must Read (11)
Then thousands of people buy the money making guide, try the method, and get some limited success. Usually, they don't make the money they had hoped for, and may wonder if they did something wrong.
Are All Autoresponder Leads The Same? (12)
3) Tier 2 Bulk AutoResponder Leads. These are generally collected by various methods including free offers (fill out this form to win an IPOD), opt-out (where a person has applied for something or a free offer and there are several boxes that are pre-checked that they would like additional information.
Another Way To Use Ebay To Build Your List (13)
An interested buyer clicks on your classified ad, wants the free report, so he clicks your link. The eBayer lands on your squeeze page, you get his info and instruct him how to get his free report.
Affiliate Marketing Success Test (14)
I have to admit I have succumbed to such messages several times, especially when I am having a particularly bad day. If that statement sounds at all like you; you may need to re-think your measure of affiliate marketing success.
Writers! Make Money With Private Label E-books Resell Rights (15)
Doing so will allow you to make a more informed decision. If you decide to sell your own e-book, you will find that it not only takes time, but money as well.
How To Start A Successful Online Home Business (16)
Here are a few tips to ensure that you have success with your online business right from the starting line. Create a thorough Business Plan- Set realistic periodical and long term goals, set a budget and as hard as it is try to stick with it.
What Is Network Marketing All About (17)
This is the most successful way to introduce consumers to new products and services they don't know about ever invented. Today, successful business is all about providing customers with more and better.
Top 10 Search Engine Optimization Strategies For Your Website! (18)
7. Place keywords in your page content. Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent.
What Is The Central Idea Of Your Blog Site (19)
Try to use common, every day language for the benefit of those who are relatively new to the game. Some techies tend to use words or terms which have been created because of the advent of the Internet, but which only those exposed to the online community for quite sometime can reasonably understand.
Niche To Streamline Marketing & Boost Success (20)
Define your area of expertise. 2. Define the benefits you offer. 3. Define your core target market. 4. Define marketing strategies that bridge your area of expertise with your target market's needs.
Newer Articles Highlighter:
Achieve Super Affiliate Status (1)
From this simple commission-based referral system, some affiliates become experts on this field. In fact, some of them are gaining more than five figures every month. However, among the thousands of marketers, only 1 to 5% of them reached this level.
Why Top Retail Marketers Use Coupons (2)
Topics: marketing If youre like me you might have wondered why there are so many coupons distributed in the mail, by email, in the newspapers and so on. It might seem that marketers are going to a huge amount of trouble to give the consumer very little off often 10c or so, on their products.
How To Make Money Selling Your Equestrian E-Book (3)
Horse names 10. Your favorite horse shows 11. How to groom a horse before a competition 12. A true horse story The hardest part of writing an e-book is getting the knowledge out of your head and onto the paper or onto the computer screen.
How To Increase Your Profit Through Backend Selling (4)
You do not want to sell them an ebook on "How to train your parrot to talk". It is unlikely that dog lovers will buy unless they own a parrot too.
Tips For A Successful Direct Mail Campaign (5)
Recipients respond better to poorly designed advertisements that have been sent to their homes numerous times than they do to quality marketing materials sent only once or twice. Unless youve got the funding to send your marketing material to the same recipient at least seven times, its a waste to even begin a campaign at all.
Pull Up Your Marketing Socks (6)
Modern customers are way past wanting to see your spec sheets. Show them how their lives will change through using your product or service. 10. Do create an internet presence.
Pay Per Click; SEO Agencies Now Take The Lead (7)
This competitive edge will not be seen immediately as established paid search agencies are able to use fluffy advertising language to screen the change. What will happen though is in large companies who deploy PPC through a procurement process a discernable difference will be noticed between agencies who are not only using a different process but also performing to a different level.
Converting A Website Into Effective Sales And Marketing Tool (8)
It all starts with an effective sales copy - the most important component of the website. A sales copy needs to give the readers information about the product or service and needs to convince them they must buy it, or take steps towards buying it.
Article Marketing For Plug In Profits Site Owners (9)
Most probably, they are new. Therefore, they charge less. There are two ways that can help you get a better deal. First, get more articles written. If you want 100 articles written instead of 10, you will usually be able to negotiate for a better price.
How To Have Passion In Your Blog (10)
If you are currently thinking of starting a blog, plan on investing lots of time. Especially when you are just starting on developing your blog, you will need to spend lots of time.
The Ins And Outs Of Web Service Hosting (11)
So let's say you have a desktop publishing package your comfortable working with and want to handle building your site offline before posting it for the entire world to see?
Quit Your Job And Work From Home Selling Your Knowledge Online (12)
You work only once to create your recording. Thereafter, you continue to make copies of the original and sell. This is a very enticing opportunity to quit your job and work from home.
Making A Great First Impression On Your Blog Visitors (13)
This will ensure that people will want to keep coming back visit your blog again and again. Contact Information At the end of your home page, there should be a place where first time visitors can contact you with questions, comments, or concerns.
What's Your Share Of Wallet? - It's All Based On One-To-One Marketing (14)
No wonder today's successful companies focus on retaining customers. If the primary goal is building long-term relationships and increasing customer loyalty, the resulting "share of wallet" will be higher margins and profitability.
How To Build Your Online Business With An Affiliate Network (15)
Submit them to article directories for extensive circulation. Start by writing a single article each day and soon you would be able to write many articles and promote your products better.
Affiliate Marketing Not Just An Easy Fortune (16)
The name should be catchy and obviously relevant to the service or product your business is providing. The name is the first thing customers see, before they even visit a site, and it has to make them want to continue and see what a website has to offer.
Can You Make Money Online Free? (17)
Affiliate Marketing Programs, Ok if you wanted to go into the affiliate game then you can of course try it out free of charge by placing free ads all over the place until you have lost the will to live.
The 101 On Forum Marketing (18)
This approach to marketing is not one where you will get rich over night but the traffic that you do get will build over time and will be for the most part be highly targeted (if you are posting in the right forum for your product).
Get Rich Online, Play More Golf, See The World, Better Business (19)
You could spend $750,000 and buy an offline business that makes you $250,000 a year. The choice is yours, and always will be. Rick Lim enjoys playing lots of golf, and helping others succeed offline and online.
What Is MLM Marketing - Important Stuff You Must Know (20)
Well, in a pyramid scheme, the company does not have any real products to sell. Commission is earned solely through recruitment of new members. Therefore, the people at the top will earn the most commissions.