What Do Business Owners Want Internet Marketers To Do For Them?
Topics: internet marketing, online marketing, business internet marketing
When I say business owners I mean established mainstream companies that employ from 5-500 people. Companies up and down Main Street in every country where you could be reading this message. Real people manufacturing, selling, and distributing real products and services. These companies account for virtually 100% of job growth now and will do so in the future.
These companies are privately held and/or family owned - the money being spent or invested by them is their own money so they are sensitive to the principles of ROI. And they are always on the lookout for people who understand them and who can help them understand the elements of doing business in the 21st Century - by that I mean, online.
They tell me they want to increase their market share in their traditional marketing area. While they may be doing just fine doing business where they’ve always done it - you can be sure they are not getting all the business that is out there. Sometimes they know this and know why - but they don’t know how to change it. Often they are driving right past profitable accounts without realizing it. Maybe you can help them see their picture more clearly.
They want to extend their marketing area by 50-100 miles in every direction. I am not making the 50-100 mile radius up. Within 50 miles they can deliver what the sell, service it, and go there take care of business and come back all in one day. Beyond that there are additional fixed costs to consider. Within 100 miles they can connect with an entire new population of prospects. While they are not “from there” they are close enough to do business with and they are a fresh face on the scene.
They tell me they want to increase their “share of customer” meaning that they want to be the sole source provider of products and/or services in their category that their clients and customers use. Why not strive to get all their business - make each customer a Key Account and the profit per will soar. They also want to make online sales and service a default part of the company - so at least some elements of their organization are in gear and running 24/7/365.
They want to grow their bottom line with easier automated customer acquisition, increased productivity, reduced costs, and a higher sales volume. Along with automation there are complimentary products and services they can offer without increasing their fixed overhead.
And they recognize that customer loyally is vital to a healthy bottom line. It depends on the industry but I have read studies that illustrate that existing loyal customers are five times more profitable than banging away to keep getting new ones.
So how can you help them? Can you help them source complimentary products? Can you teach them how to use Internet marketing strategies, marketing that was previously for 100% online businesses and integrate it into their offline business? Can your strategies help them leverage their existing accounts with the web 2.0 strategies that are second nature to you - and that will mesmerize them, to grow the profitability of the customers they already have?
By now I hope you are thinking about the implications of what you’ve just read and I also hope you will take a few seconds and post your comments for the rest of us. By sharing your experiences and insights here you will be adding to the richness of the conversation.
Just like you, Wayne Messick is concerned about the continuous refinement of his strategies for productivity in these challenging times. If you are determined to realize your optimum potential get a free copy of my report, guaranteed to help you achieve the success you seek, at www.wdm.net
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