Why Barack Obama Won The Election - And Why McCain Lost
Topics: adwords, google adwords, internet marketing, pay-per-click, ppc, online marketing
The recent victory by Barack Obama in his bid for President of the United States made history, but in more ways than one. The obvious one is that he will become the first African-American president in history. The less obvious point is that he used a powerful tool to win the election that has never been used in that context before - Internet Marketing.
Yes, Internet Marketing won the election for Obama. And Internet Marketing cost McCain the presidency.
How?
Well, quite simply, Obama’s team saw the power of the Internet. They saw the power of viral marketing, and they used it. In the not-so-recent past, any grassroots political movement needed a tremendous amount of organization, money, and time in order to make a difference. And make no mistake about it, Obama’s supporters were grassroots all the way - after all, the Democratic Party establishment had propped up Hillary Clinton as their candidate of choice. The DNC and their big money was originally behind Clinton. Therefore, Obama’s people had no choice but to go grassroots.
By doing so, they’ve proven to us that grassroots movements are now more powerful than ever - they may now be the most powerful variety of political movement - all because of Internet Marketing.
How did this happen?
Well, let’s take a step back and look at the business world to understand just what Obama’s people did with the Internet that made such a difference.
If you were to ask someone on the street who the biggest, wealthiest, and most powerful companies in America are, they’d undoubtedly start thinking of Fortune 100 companies. General Electric. General Motors. IBM. And so on. And yet, if you look at the current situation in the overall economy and in the financial markets, it’s painfully obvious that these big corporations - GM in particular comes to mind - are in big trouble. They are facing bankruptcy and are begging the government for billions of dollars in bailout money just to stay in business.
Why?
Because they failed to use the viral nature of Internet Marketing to surpass the competition. And they’re getting their pants beat off by small, swift, young companies that are based online and that use Internet Marketing as the centerpiece of their overall marketing strategy.
With that in mind, we can consider longtime politicians like John McCain to be establishment-type dinosaurs, just like those struggling Fortune 100 companies. And Barack Obama’s campaign - whether you agree with him politically or not - is comparable to the young, swift, Internet-centric companies that are taking over our economy.
Now let’s get to the point here. If you’re a business owner, a salesperson, a prospective entrepreneur, or just about anyone who desire success in today’s world, you need to understand that Internet Marketing is your ticket to success. Even if you run or plan to start a traditional offline business, for example a florist or an auto repair shop, your ticket to lots of customers and plenty of ongoing business lies in Internet Marketing. If you don’t, you’ll be defeated just like John McCain, GM, and those other old-world dinosaurs are constantly defeated.
Learn how to use the power of Internet Marketing and viral marketing online. It is the only sure way to business success in today’s competitive, changing world!
Frank Rumbauskas is a New York Times best-selling author, a Google-Certified AdWords Professional, and founder of FJR Advisors, LLC. He has built multiple businesses using AdWords alone. Get 10 free chapters of Frank’s Google AdWords system at adwordsinsidesecrets.com
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